SSB Tax Initiative Fails in Santa Fe

Voters in Santa Fe, New Mexico, rejected a sugar­-sweetened beverage (SSB) tax initiative that would have raised the price of SSBs by 2 cents per ounce. Political action committees, industry groups and advocacy organizations reportedly spent $3.25 million on the vote. Campaign finance reports show that Michael Bloomberg, who began his campaign for SSB taxes and portion caps during his term as mayor of New York City, contributed $1 million to a pro­-tax committee.

 

Issue 633


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