Category: Issue 253
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“Natural” Products More Likely to Achieve Consumer Acceptance
A Swiss study of factors that consumers consider when deciding whether to accept or reject innovative food technologies suggests that nanotechnology would be more acceptable than genetic modification (GM). Michael Siegrist, “Factors Influencing Public Acceptance of Innovative Food Technologies and Products,” Trends in Food Science and Technology (forthcoming 2008). Reviewing the literature on the subject, researcher…