Category: Issue 352
-
FTC Gets Tough with Kellogg over Immunity Claims; Company Agrees to New Restrictions
The Federal Trade Commission (FTC) last week announced that Kellogg Co. has agreed to resolve an “investigation into questionable immunity-related claims for Rice Krispies cereal.” The agreement reopens a prior order involving Kellogg’s® Frosted Mini-Wheats®; the FTC will now require “substantiation for all health claims for any food” based on “competent and reliable scientific evidence,” defined…
-
IOM Report Faults FDA for Piecemeal Approach to Risk Management
The Institute of Medicine (IOM) has issued a June 2010 report claiming that the Food and Drug Administration (FDA) “continues to be reactive, lacking a systematic focus on prevention.” According to a June 8, 2010, press release, IOM has advised FDA to adopt a “risk-based model” that involves increased coordination “with state and other federal…