Category: Federal Trade Commission
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FTC Chair Testifies About Aggressive Children’s Privacy Agenda
During a recent Senate committee hearing on consumer privacy, Federal Trade Commission (FTC) Chair Jon Leibowitz described “aggressive” efforts the agency has undertaken to protect children’s online privacy. He referred to actions taken over the past decade against website operators that collected information from children without parental consent, as required by federal law. Among the…
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FTC Settles First Probiotics Advertising Case, Nestlé to Stop Touting Health Benefits
The Federal Trade Commission (FTC) has announced a settlement with Nestlé HealthCare Nutrition, Inc., which the agency contends has deceptively marketed a children’s drink, BOOST Kid Essentials®, as a product clinically shown to reduce illness in children by strengthening the immune system and helping them recover more quickly from diarrhea. The beverage, intended for children…
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Schumer Urges FTC to Investigate Alcoholic-Energy Drinks
U.S. Senator Chuck Schumer (D-N.Y.) has asked the Federal Trade Commission (FTC) to investigate the marketing of certain caffeinated malt beverages that “seem to be explicitly designed to attract underage drinkers” and to determine whether new enforcement actions are warranted. In a July 12, 2010, press release, Schumer singled out popular drinks “that appear hip…
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Whole Foods Divestiture Continues
The Federal Trade Commission (FTC) recently took action on the divestiture of certain Whole Foods Market Inc.’s assets as part of the consent order that concluded antitrust litigation the agency brought to challenge Whole Foods’ 2007 acquisition of Wild Oats Market, Inc. According to an FTC news release, the Whole Foods divestiture trustee sought approval…
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FTC Seeks Comments on Deceptive Marketing Research
The Federal Trade Commission (FTC) has announced that it is submitting to the Office of Management and Budget its intention to study consumer susceptibility to fraudulent and deceptive marketing. The commission plans to conduct an “economic laboratory experiment” with 250 subjects to better target its enforcement actions and consumer education initiatives, and to improve future…
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FTC Gets Tough with Kellogg over Immunity Claims; Company Agrees to New Restrictions
The Federal Trade Commission (FTC) last week announced that Kellogg Co. has agreed to resolve an “investigation into questionable immunity-related claims for Rice Krispies cereal.” The agreement reopens a prior order involving Kellogg’s® Frosted Mini-Wheats®; the FTC will now require “substantiation for all health claims for any food” based on “competent and reliable scientific evidence,” defined…
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FTC Announces Plan to Study Food, Beverage Marketing Targeted to Kids
The Federal Trade Commission (FTC) has announced its intention to issue compulsory process orders to 48 food and beverage manufacturers, distributors, marketers, and quick service restaurant companies for information on their marketing activities and expenditures targeted toward children and adolescents. FTC also seeks nutritional information about the companies’ food and beverage products marketed to children…
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Report Urges FTC and AGs to Investigate Digital Marketing of Alcohol to Youth
The Center for Digital Democracy and the Berkeley Media Studies Group have released a report, “Alcohol Marketing in the Digital Age,” that discusses some of the specific ways that alcohol beverage companies are conducting contemporary advertising campaigns using digital media, data collection, behavioral targeting, social media, and online gaming and video that allegedly appeal to…