Category: Federal Trade Commission
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FTC Seeks to Enjoin Gerber Claims About Infant Formula and Allergies
The U.S. Federal Trade Commission (FTC) has filed a complaint in a New Jersey federal court against Gerber Products Co., alleging that since 2011 the company has falsely promoted its Good Start Gentle infant formula as a product that can prevent or reduce the risk of a child developing allergies. FTC v. Gerber Prods. Co.,…
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NAD Refers Talking Rain to FTC After Insufficient Advertising Changes
The National Advertising Division (NAD) has referred Talking Rain Beverage Co. to the Federal Trade Commission (FTC) after the company failed to comply with a previous NAD determination finding that certain aspects of its advertising could be misleading. After a July 2014 NAD investigation, Talking Rain’s advertising for Sparkling ICE—which it presents as “the adventurous…
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Members of Congress Appeal to FTC on Children’s Food Advertising
A group of U.S. senators and a group of U.S. representatives, all Democrats, each sent an identical letter to Federal Trade Commission (FTC) Chair Edith Ramirez calling for a report on 2014 food and beverage marketing expenditures aimed at children. They found it “unacceptable” that FTC “is not actively working on projects focused on food…
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FTC’s Four Loko Final Order Modified
The Federal Trade Commission (FTC) has approved a modified final order in proceedings against Phusion Projects, LLC, which markets the malt beverage Four Loko, to account for the Department of Treasury’s Alcohol and Tobacco Tax and Trade Bureau’s (TTB’s) denial of proposed changes to the company’s product labels. In re Phusion Projects, LLC, No. C-4382…
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FTC Holds Workshop on Native Advertising in Digital Media
The Federal Trade Commission (FTC) recently hosted a workshop on digital native advertising as part its effort to ensure that “consumers can identify advertisements as advertising wherever they appear.” Titled “Blurred Lines: Advertising or Content?,” the workshop examined “the practice of blending advertisements with news, entertainment, and other content in digital media,” bringing together publishers,…
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FTC Seeks Comments on Self-Regulatory Guidelines Submitted Under COPPA
The Federal Trade Commission (FTC) has requested comments on proposed self-regulatory guidelines submitted by the kidSAFE Seal Program under the safe harbor provisions of the Children’s Online Privacy Protection Rule (the COPPA Rule). Owned and operated by Samet Privacy, LLC, the kidSAFE Seal Program identifies itself as “a fast-growing safety certification service and seal-of-approval program…
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FTC Seeks Comments on Children’s Online Privacy Protection Rule
The Federal Trade Commission (FTC) has issued a request for comments concerning a proposed parental consent method submitted by AssertID, Inc. under the Voluntary Commission Approval Processes provision of the Children’s Online Privacy Protection Rule. Amended December 19, 2012, and effective July 1, 2013, the Children’s Online Privacy Protection Rule requires certain websites to post…
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FTC Slates Packaging and Labeling Regulations for Review
The Federal Trade Commission (FTC) has issued a modified 10-year review schedule that includes Fair Packaging and Labeling Act regulations among those for which the agency plans to request public input in 2013 as to their need, costs, benefits, and burdens. Specifically at issue are the regulations under sections 4 and 5(c), exemptions from requirements under…