Food & Beverage Litigation & Regulatory Update

Category: Trademark Trial and Appeal Board

  • Boston Beer Co.’s “Day Party” Trademark Application Challenged by “Darty” Maker

    American Beverage Corp., which sells alcohol cocktails under the “Darty” mark, has filed a notice of opposition to Boston Beer Co.’s application for a “Day Party” mark for beer. Am. Bev. Corp. v. Boston Beer Corp., No. 91239170 (T.T.A.B., notice filed January 29, 2018). The notice asserts that the “colloquial meaning of DARTY is ‘Day…

  • Iceland Opposes Vodka Co.’s “I ‘ CELAND” Trademark Application

    Iceland has filed a notice of opposition to a trademark application filed by an Ecuadorean company for use of the mark “I ‘ CELAND” for vodka, arguing that consumers will be confused as to the origin of the product, which features a label with images of snow-capped mountains and the term “Iceland Vodka.” Republic of…

  • Winery Opposes BuzzFeed Trademark for Wine

    A winery has filed a notice of opposition against BuzzFeed Inc.’s trademark application for Wordy Wine, a wine brand allowing purchases to customize the label. Kalaris v. BuzzFeed Inc., No. 91238653 (T.T.A.B., filed December 29, 2017). Although the words “Wordy Wine” do not appear on the purchaser’s custom label, Axios Napa Valley Wines alleges the…

  • Sazerac Opposes Trademark for “St. Paddy’s Brigade” Liquors

    Sazerac Brands has filed a notice of opposition to ROSC Global’s application to trademark “St. Paddy’s Brigade” for agave liquor, arguing that consumers are likely to confuse the mark with Sazerac’s “Paddy” line of Irish whiskies. Sazerac Brands LLC v. ROSC Global, LLC, No. 91237863 (T.T.A.B., filed November 16, 2017). ROSC Global applied for the…

  • “Ambiguous” Consent Agreement Dooms Trademark Registration Appeal

    The Trademark Trial and Appeal Board has affirmed a refusal to register microbrewery 8-Bit Aleworks’ application for a trademark despite an agreement between the company and 8bit Brewing Company specifying that 8bit did not object to the use. In re 8-Brewing LLC, No. 86760527 (T.T.A.B., entered October 30, 2017). The court found the consent agreement to be…

  • Margaritaville Challenges “It’s 1700 Hours Somewhere” Trademark Application

    Jimmy Buffett’s Margaritaville Enterprises, which owns trademarks on the phrase “It’s Five O’Clock Somewhere” and several variations, has challenged The Veteran Beverage Company’s application to register “It’s 1700 Hours Somewhere.” Margaritaville Enters. v. Veteran Beverage Co., No. 91236809 (T.T.A.B., filed September 22, 2017). The notice alleges that the trademark application is for beer, which is…

  • “Pretzel Crisps” Again Ruled Generic Term by TTAB

    For a second time, the Trademark Trial and Appeal Board (TTAB) has granted Frito-Lay North America’s petition for cancellation of Snyder’s-Lance Inc.’s application to trademark “Pretzel Crisps,” finding the term is generic. Frito-Lay N. Am.v. Princeton-Vanguard, LLC, No. 91195552 (TTAB, entered September 6, 2017). TTAB initially found “pretzel crisp” to be generic following Frito-Lay’s opposition…

  • Red Bull Asserts Trademark Ownership of Sideways Bull Image

    Red Bull GmbH has filed a notice of opposition with the Trademark Trial and Appeal Board (TTAB) alleging that a mark used by Bull By The Horns Fitness is too similar to its own name, mark and logo. Red Bull GmbH v. Bull By The Horns Fitness, No. 91236158 (TTAB, filed August 16, 2017). The…