Tag: advertising
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FTC Complaint Targets Fast-Food Ads in “Family-Friendly” YouTube Kids App
A coalition of consumer groups led by the Center for Digital Democracy, Campaign for a Commercial-Free Childhood (CCFC) and Center for Science in the Public Interest have filed a complaint with the Federal Trade Commission (FTC), alleging that Google’s YouTube Kids application mixes “advertising and programming in ways that deceive young children, who, unlike adults,…
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Wrongful Death Suit Alleges Quorn® Mycoprotein Caused Fatal Allergy Reaction
The parents of an 11-year-old boy who died in 2013 have filed a wrongful death lawsuit against Quorn Foods, Inc. and several distributors alleging that the mycoprotein in a Quorn® Turk’y Burger caused their son to go into anaphylactic shock, which resulted in his death. Bengco v. Quorn Foods, Inc., No. BC576522 (Cal. Super. Ct., C.D.…
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Putative Class Action Filed Against “Just Mayo”
A Florida consumer has filed a proposed class action against Hampton Creek, maker of vegan spread “Just Mayo,” in Florida state court alleging that the product is falsely labeled and advertised because it does not contain eggs. Davis v. Hampton Creek Inc., No. 2015-5993-CA (Fla. 11th Jud. Cir. Ct., filed March 13, 2015). The complaint…
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WHO Seeks Comments on Childhood Obesity Report
The World Health Organization (WHO) has issued an interim report that seeks to identify policy options for mitigating the risk of childhood obesity. Published by WHO’s Commission on Ending Childhood Obesity, the strategy document emphasizes “the importance of a life-course approach to simultaneously address the risk factors for childhood obesity from before conception, through pregnancy…
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Study Examines Influence of Cartoon Media Characters on Children’s Diets
After conducting a systematic review of studies examining the impact of brand mascots and cartoon media characters on children’s diets, Virginia Tech and Duke University researchers have claimed that “familiar media character branding appears to be a more powerful influence on children’s preferences, choices and intake of less healthy foods compared with fruits or vegetables.”…
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Johns Hopkins Researchers Review Legal Actions Against Food Products Marketed to Youth
Researchers from the Johns Hopkins Bloomberg School of Public Health have authored an overview of litigation and governmental actions related to health claims on food and beverages marketed to children. Lainie Rutkow, et al., “Legal Action Against Health Claims on Foods and Beverages Marketed to Youth,” American Journal of Public Health, March 2015. By identifying…
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Lawsuit Challenges Jim Beam’s “Handcrafted” Claim
A consumer has filed a putative class action against Jim Beam Brands Co. and its owner Beam Suntory Import Co. alleging that the label indicating that the bourbon whiskey is “handcrafted” is misleading because the bourbon is produced with machines. Welk v. Beam Suntory Import Co., No. 15-328 (U.S. Dist. Ct., filed February 17, 2015).…
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Fourth Circuit Confirms Dismissal of Spam Marketing Suit Against Kraft
The Fourth Circuit Court of Appeals has affirmed a lower court’s dismissal of a case alleging that Kraft spammed an Internet service provider (ISP) with advertisements for its Gevalia® coffee products. Beyond Systems, Inc. v. Kraft Foods, Inc., No. 13-2137 (4th Cir., order entered February 4, 2015). Beyond Systems sued Kraft alleging violations of Maryland’s…