Tag: advertising
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ASA Dismisses Complaints Against Tesco Milk Ads
The U.K. Advertising Standards Authority (ASA) has dismissed complaints challenging print and TV advertisements that tout Tesco-brand milk as fairly priced and responsibly sourced. In particular, the complaints alleged that (i) “the image of cows in an open field did not accurately represent how the milk was produced or the conditions in which the cows…
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UK Ad Watchdog Backs Teabag Claims
The U.K. Advertising Standards Authority (ASA) has dismissed a competitor’s complaint alleging that Unilever UK Ltd.’s commercial for its pyramid-shaped teabags “exaggerated the capability and performance of the advertised product.” Tata Global Beverages reportedly argued that (i) the visual demonstration used in a TV commercial for PG Tips tea was misleading, (ii) Unilever’s claim that…
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Food Marketing Workgroup Targets Lunchables
The Food Marketing Workgroup (FMW) has sent a July 16, 2014, letter to Kraft Foods Group, Inc., questioning how the company purportedly markets its Lunchables product line to children. Signed by Rudd Center for Food Policy and Obesity Director of Marketing Initiatives Jennifer Harris and Center for Science in the Public Interest Director of Nutrition…
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State AGs Sue 5-Hour ENERGY® Makers for Deceptive Advertising
The state attorneys general (AGs) of Oregon, Vermont and Washington have reportedly filed separate lawsuits against Living Essentials and its parent Innovation Ventures seeking a permanent injunction to stop allegedly misleading and deceptive advertising for 5-hour ENERGY®. According to news sources, other state AGs are expected to bring similar action; some 30 have been investigating the…
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Ninth Circuit Rejects Objections to Nutella Settlement
The Ninth Circuit Court of Appeals has upheld the settlement of class actions alleging consumer fraud in ads portraying Nutella as a healthy breakfast food. In re Ferrero Litigation, No. 12-56469 (9th Cir., decided July 16, 2014) (unpublished). Three members of the certified statewide class objected to the settlement, which provided $550,000 to reimburse class…
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Mexico Implements Food and Beverage Ad Restrictions
The Mexican Ministry of Health has reportedly announced new restrictions on food and beverage advertisements aired during TV programs and movies viewed by children. Part of its National Strategy for the Prevention and Control of Overweight, Obesity and Diabetes, the new rules will prohibit the marketing of sugar-sweetened beverages, snacks, confectionery, and chocolate on both…
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Children’s TV Allegedly Promotes Unhealthy Diet
A recent study asserts that even when children’s TV programs are free of product advertisements, they still include positive cues for unhealthy food and beverages. Paul Scully, et al., “Food and beverage cues in UK and Irish children-television programming,” Archives of Disease in Childhood, July 2014. Researchers with the University of Limerick Graduate Entry Medical…
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Food Logo Familiarity Linked to Childhood Obesity?
A new study has reportedly concluded that “the more a child is familiar with logos and other images from fast-food restaurants, sodas and not-so-healthy snack food brands, the more likely a child is to be overweight or obese.” T. Bettina Cornwell, “Children’s knowledge of packaged and fast food brands and their BMI: Why the relationship…