Tag: advertising
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ASA Upholds Challenge to Pret A Manger’s “Natural” Claims
The U.K. Advertising Standards Authority (ASA) has upheld an advocacy group’s challenge to the use of the term “natural” by Pret A Manger but rejected a challenge to the company’s advertising claim that its breads are fresh-baked at each location. Ads on Pret A Manger’s website and Facebook page claimed that the chain makes “handmade natural…
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Advocacy Group Targets DJ Khaled’s Alcohol-Related Social-Media Posts
After advocacy groups asserted that DJ Khaled promotes alcohol brands to minors on social media, the music producer has reportedly reduced the number of his posts that mention alcohol. The complaint also alleged that Khaled failed to disclose his endorsement relationship with the brands, which include Diageo’s Ciroc vodka and Sovereign Brands’ Belaire sparkling wine. The…
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Guinness False-Source Claims to Continue
A Massachusetts federal court has dismissed half of the claims in a lawsuit alleging Diageo-Guinness misrepresents where its Guinness Stout beer is brewed. O’Hara v. Diageo-Guinness USA Inc., No. 15-14139 (D. Mass., entered March 27, 2018). The plaintiff alleged that the “Frequently Asked Questions” page of Guinness’ website stated that “All Guinness sold in the UK,…
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“Super Herb” Beverage Maker Facing Putative Class Action Complaint
Rebbl Inc. faces a putative class action alleging its “super herb” beverages are falsely advertised and labeled because the claims made for their ingredients are “not supported by sound scientific evidence.” Richburg v. Rebbl Inc., No. 18-1674 (E.D.N.Y., filed March 16, 2018). The complaint alleges that beverages in Rebbl’s product line of “Elixirs” and “Proteins”…
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ASB Finds Beverage Ad Offensive to Redheads
The Australian Advertising Standards Bureau (ASB) has upheld complaints that Rusty Yak Ginger Ale’s advertising, which urged viewers to “stop the ginger gene” from spreading by looking for bottles of the product hidden in six-packs of beer, was offensive to people with red hair. Carlton and United Breweries ran the television and internet ads for…
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Lawsuit Alleges Kombucha Drinks Falsely Advertise Probiotic Content
A consumer has filed a putative class action alleging that Brew Dr. Kombucha misleadingly advertises its products as containing “billions” of probiotic bacteria. Bazer v. Brew Dr. Kombucha, No. 2018-2943 (Ill. Chancery Ct., Cook Cty., filed March 5, 2018). The plaintiff asserts that he bought several bottles of kombucha in different flavors because he heard…
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ASA Upholds Challenges to Ads for Alcohol, Chewing Gum
The U.K. Advertising Standards Authority (ASA) has upheld two challenges to television ads, one for Aldi Stores Ltd. and one for The Wrigley Co.’s Extra chewing gum, ruling that neither can be aired again. In the Aldi ad, “Kevin the Carrot,” an advertising mascot, was used to advertise alcohol beverages in a parody of “The…
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Chicken Advertising Claims Not Preempted, Court Finds
Sanderson Farms Inc. lost a motion to dismiss false advertising claims brought by three advocacy organizations when a California federal court ruled that the claims are not preempted by either the Poultry Products Inspection Act (PPIA) or the Federal Meat Inspection Act (FMIA). Organic Consumers Ass’n v. Sanderson Farms Inc., No. 17-3592 (N.D. Cal., entered…