Tag: advertising
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fMRI Study Claims Youthful Brains Recognize Food Logos
Researchers with the University of Missouri-Kansas City and the University of Kansas Medical Center have published a study claiming that children’s brain scans registered increased activation in the orbitofrontal precortex and inferior prefrontal cortex when the subjects were shown familiar food logos. Amanda Bruce, et al., “Branding and a child’s brain: an fMRI study of…
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NEJM Focuses on Studies Examining Effects of Sugar-Sweetened Beverages
The New England Journal of Medicine (NEJM) has published a series of studies and commentary on the purported health effects of consuming sugar-sweetened beverages. The American Beverage Association issued a statement contending that studies focusing “solely on sugar-sweetened beverages” as an alleged cause of obesity “or any single source of calories, do nothing meaningful to…
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IASO Report Criticizes Industry Pledge to Reduce Youth Marketing
The International Association for the Study of Obesity (IASO) has released a report criticizing the food and beverage industry’s efforts to reduce marketing to children in the European Union. Part of the StanMark Project, which receives EU funding, A Junk-Free Childhood 2012 focuses on the EU Pledge signed by 20 companies that agreed to stop…
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UK Agency Rules Almond Milk Claims Not Misleading
The U.K. Advertising Standards Authority (ASA) has ruled that print and Web advertisements for Alpro (UK) Ltd.’s almond milk are not misleading. ASA received two complaints alleging that the advertisements misled consumers because the product contains only 2 percent almonds and because the ads featured images implying that almonds could be “milked.” Alpro countered, however,…
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Anton Troianovski, “Child’s Play: Food Makers Hook Kids on Mobile Games,” The Wall Street Journal, September 18, 2012
“U.S. food companies are reaching children by embedding their products in simple and enticing games for touch-screen phones and tablets,” writes The Wall Street Journal’s Anton Troianovski in this September 18, 2012, article examining how food and beverage manufacturers allegedly use mobile games and phone apps to sidestep “government and public pressure to limit advertising…
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Australian Medical Association Tackles Alcohol Marketing
The Australian Medical Association (AMA) has released a 60-page report in conjunction with its National Summit on Alcohol Marketing to Young People that accuses industry of targeting children with new media tactics as well as alcohol-flavored food and cosmetic products. Urging “more robust policy and stronger regulatory oversight,” the report aims to document current alcohol…
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UK Doctors Urge 9 p.m. Watershed for Food Advertising
The U.K. Royal College of Pediatrics and Child Health (RCPCH) has issued a statement urging regulators to prohibit all TV advertising for foods high in sugar, fat or salt before the 9 p.m. watershed. Citing a 2003 Food Standards Agency review that allegedly measured the impact of food promotion on children, RCPCH President Hilary Cass…
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Ninth Circuit Withdraws Opinion Upending Settlement of False-Advertising Claims Against Kellogg
The Ninth Circuit Court of Appeals has withdrawn its previous opinion reversing an order that approved the settlement of class claims against Kellogg Co., although it has reached the same conclusion in its new opinion. Dennis v. Kellogg Co., Nos. 11-55674, -55706 (9th Cir., decided September 4, 2012). Information about the withdrawn opinion is included…