Tag: advertising
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House Legislation Would Prohibit Taxpayer-Funded “Attack Ads” on Food, Beverage Companies
U.S. Representative Scott DesJarlais (D-Tenn.) has introduced a bill (H.R. 3848) that would prohibit federal money from being used in any advertising campaign “against the use of a food or beverage that is lawfully marketed under the Federal Food, Drug, and Cosmetic Act.” DesJarlais told a news source that the legislation, titled the “Protecting Foods…
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ANA Advertising Law & Public Policy Conference Slated for March in D.C.
The Association of National Advertisers’ 2012 Advertising Law & Public Policy Conference will reportedly target how best “to navigate today’s complex marketing landscape and remain on the cutting edge in an ever-challenging legal and regulatory environment.” Slated for March 28-29, 2012, in Washington, D.C., the conference will include sessions on (i) global views of online behavioral…
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BBB Advertising Division Recommends Changes to Toddler Food Ad Claims
The National Advertising Division (NAD®) of the Council of Better Business Bureaus has reportedly determined that while Gerber Products Co. can justify certain of its baby food advertising claims, others should be modified or discontinued. Competitor Beech-Nut apparently challenged claims pertaining to Gerber’s “Graduates” product line before the industry self-regulatory body. Among other matters, NAD® found…
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Online Food Marketing a “Cynical” Ploy to Target Children, Claims New Report
A recent report issued by the British Heart Foundation (BHF) and Children’s Food Campaign (CFC) has described online food marketing to children as “pervasive,” with more than 75 percent of websites targeting children with high fat, sugar and salt (HFSS) products “linked to a corresponding product or brand page on a social networking site” such…
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Rudd Center Report Claims “Advergames” Promote Unhealthy Food to Kids
Yale University’s Rudd Center for Food Policy & Obesity recently published a study claiming that “children are disproportionately targeted by food company Websites using branded computer games, known as advergames,” which allegedly promote “calorie-dense nutrient-poor foods.” Jennifer Harris, et al., “US Food Company Branded Advergames on the Internet: Children’s exposure and effects on snack consumption,”…
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Settlement Proposals: Nutella® Marketing and Salad Dressing Labels
Seeking to certify a nationwide settlement class, excluding California consumers, in litigation against the company that makes the hazelnut spread Nutella®, two named plaintiffs alleging deceptive product marketing have filed their brief in support of preliminary approval of a class settlement. In re: Nutella Mktg. & Sales Practices Litig., No. 11-1086 (D.N.J., brief filed January 10,…
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Nutella® False Ad Suits to Proceed as Statewide Class Action
A federal court in California has entered an order certifying a class in consolidated lawsuits alleging that the company which produces Nutella® falsely advertises its product as healthy and beneficial to children despite making the hazelnut spread with “dangerous levels of fat and sugar.” In re Ferrero Litig., No. 11-205 (S.D. Cal., decided November 15, 2011).…
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Rudd Center Publishes Report on Food Marketing to Children
Yale University’s Rudd Center for Food Policy & Obesity has issued an October 2011 report claiming that “young people are exposed to a massive amount of marketing for sugar drinks.” Titled Sugary Drink F.A.C.T.S.: Food Advertising to Children and Teens Score, the report apparently analyzes “600 products from 14 companies that contain added sugar,” including full-calorie…