Tag: advertising
-
Michael Moss, “While Warning About Fat, U.S. Pushes Cheese Sales,” The New York Times, November 6, 2010
“Americans now eat an average of 33 pounds of cheese a year, nearly triple the 1970 rate,” writes New York Times investigative reporter Michael Moss in this article about Dairy Management Inc., a U.S. Department of Agriculture (USDA) “marketing creation” with a $140 million annual budget “largely financed by a government-mandated fee on the dairy…
-
Rudd Center Publishes Report on Food Marketing to Children
Yale University’s Rudd Center for Food Policy & Obesity has issued a November 2010 report claiming that “children as young as age 2 are seeing more fast food ads than ever before.” Titled Fast Food F.A.C.T.S.: Food Advertising to Children and Teens Score, the report purportedly evaluated “the marketing efforts of 12 of the nation’s largest…
-
KFC Advertising Disputed Before Delaware Chancery Court
KFC franchisees have reportedly made their closing arguments before a Delaware Chancery Court in a dispute over the company’s advertising policies. They contend that 1997 amendments to the company’s corporate documents gave them the authority to propose and approve different advertising recommendations. The lawsuit was apparently filed after KFC Corp. launched an advertising campaign for…
-
Restaurant Toy Giveaways Face Uncertain Future in San Francisco
The San Francisco Board of Supervisors has given preliminary approval to an ordinance (No. 101096) that would prohibit restaurants from offering toy giveaways in children’s meals deemed too high in calories, salt or fat. Approved by an 8-to-3 vote on November 2, 2010, the legislation reportedly has enough votes to override Mayor Gavin Newsom’s expected…
-
Pelman v. McDonald’s Corp.: No Class Certification for Obese Teens
A judge from the U.S. Court of International Trade, sitting by designation in a New York federal district court, has determined that the obesity-related claims filed in 2002 against McDonald’s Corp. cannot be pursued as a class action. Pelman v. McDonald’s Corp., No. 02-7821 (S.D.N.Y., decided October 27, 2010). Essentially, the court found that individual…
-
Federal Court Grants Preliminary Approval to Settlement in Frosted Mini-Wheats® Case
A federal court in California has approved a motion for preliminary approval of a class action settlement in litigation involving allegedly fraudulent claims that Kellogg Co.’s Frosted Mini-Wheats® cereal “was clinically shown to improve children’s attentiveness by nearly 20%.” Dennis v. Kellogg Co., No. 09-1786 (S.D. Cal., decided October 14, 2010). The settlement class consists…
-
POM Wonderful Sued in Florida for Making Health Claims
A putative class action has been filed in a federal court in Florida against POM Wonderful, LLC and its holding company, alleging that the defendants deceived consumers in the state by making health-benefit claims for POM’s pomegranate juices, pills, extracts, and concentrated liquids. Cortez v. POM Wonderful, LLC, No. 10-23680 (S.D. Fla., filed October 13,…
-
FTC Proposes Revisions to Environmental Marketing Guides
The Federal Trade Commission (FTC) has determined that its “Green Guides,” which “help marketers avoid making deceptive claims by outlining general principles that apply to all environmental marketing claims,” should be retained and updated. Initially developed in 1992 and last revised in 1998, the guides also provide information about how “reasonable consumers are likely to…