Tag: beverage
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Rudd Center Releases Report on Marketing Beverages to Children
The University of Connecticut’s Rudd Center for Food Policy & Obesity has released a report on the state of nutrition and marketing for beverages targeted to children. The researchers identified “common practices that may confuse parents about the ingredients and healthfulness of sweetened children’s drinks,” including the “widespread use of low-calorie sweeteners,” the “sugar content…
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Plaintiff Denied Class Certification for Third Time in Tropicana Suit
A New Jersey federal court has denied class certification to a plaintiff challenging Tropicana’s marketing representations of its juice as “pure” and “natural.” In re Tropicana Orange Juice Mktg. & Sales Practices Litig., No. 11-7382 (D.N.J., entered June 19, 2019). The court first denied certification for a New York class because the plaintiff only purchased…
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Former LaCroix Employee Alleges Firing Stems from BPA Claims
A former vice president of National Beverage Corp. has alleged that he was fired because he objected to the company president’s intention to use cans lined with bisphenol A (BPA) while marketing its LaCroix products as natural and BPA-free. Dejewski v. Nat’l Beverage Corp., No. PAS-L-1802-19 (N.J. Super. Ct., Passaic Cty., filed June 6, 2019).…
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Beer Institute Alleges Aluminum Sellers Overcharge Beverage Canners
The Beer Institute has alleged that aluminum companies have been charging tariff prices to beverage companies that can their products despite the tariff only applying to a portion of the aluminum in their cans. The tariff is imposed on imported aluminum scrap, which accounts for about 30 percent of the aluminum used to create beverage…
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“All Natural” LaCroix Flavors Are “98% Synthetic,” Putative Class Action Alleges
Two consumers have alleged that National Beverage Corporation misleads buyers of LaCroix sparkling water because it advertises the products as “all natural” and “100% natural” while they contain flavors composed of “between 36% and 98% synthetic ingredients.” Graham v. Nat’l Beverage Corp., No. 19-0873 (S.D.N.Y., filed January 29, 2019). The complaint cites the Center for…
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Plaintiff Challenges Malic Acid in Vivaloe Beverages
A consumer has filed a putative class action alleging that Vivaloe beverages are misleadingly marketed as naturally flavored because they contain malic acid. Anderson v. Outernational Brands Inc., No. 18-2550 (S.D. Cal., filed November 6, 2018). The complaint asserts that malic acid is “an inexpensive synthetic chemical used in processed food products to make the…
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Lawsuits Challenge Fruit Content in V8, Sunny Delight
Represented by the same attorneys, consumers have filed lawsuits alleging that two beverage companies misrepresent the amount of fruit in their fruit-flavored beverages. Campbell Soup Co. “sells artificially-flavored sugar-water labeled as if it were fruit juice,” the plaintiff in one lawsuit alleges. Sims v. Campbell Soup Co., No. 18-0668 (C.D. Cal., filed April 2, 2018).…