Tag: breakfast cereal
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ASA Dismisses Complaint Against Cereal Ads Shown in Cinema
The U.K. Advertising Standards Authority (ASA) has dismissed a complaint alleging that a cereal advertisement shown at the beginning of a “U-rated” film “condoned or encouraged poor nutritional habits or an unhealthy lifestyle in children” and “disparaged good dietary practice.” Although Kellogg Marketing and Sales Company (UK) Ltd. included on-screen text stating the sugar content of…
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Cereal Box Characters Allegedly See Eye-to-Eye with Consumers
Researchers with Cornell University and the Yale Rudd Center for Food Policy and Obesity have reportedly found that eye contact with cereal box spokes-characters “increased feelings of trust and connection to the brand, as well as choice of the brand over competitors.” Aviva Musicus, et al., “Eyes in the Aisles: Why is Cap’n Crunch Looking…
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UK Study Reports Bread, Cereal Major Source of Salt in Children’s Diets
A recent study has reportedly concluded that cereal and bread are major sources of dietary salt intake for children and adolescents in the United Kingdom. Naomi Marrero, et al., “Salt Intake of Children and Adolescents in South London: Consumption Levels and Dietary Sources,” Hypertension, March 2014. After analyzing the urinary sodium levels of 340 children…
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Preliminary Approval Given to Quaker Oats “Trans Fat” Settlement
A federal court in California has preliminarily approved the settlement of class claims that Quaker Oats violated consumer protection laws by labeling its snack bars and instant cereal products as “wholesome” with “0g Trans Fat” when they actually contain “unhealthy” ingredients, such as partially hydrogenated vegetable oils (PHOs). In re Quaker Oats Labeling Litig., No.…
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Another Court Refers “All Natural” Litigation Issue to FDA
A federal court in New Jersey has, on the basis of the primary jurisdiction doctrine, halted proceedings alleging that General Mills misleads consumers by labeling its Kix® cereals with bioengineered corn as “made with all natural corn.” In re General Mills, Inc. Kix Cereal Litig., No. 12-249 (D.N.J., order entered November 1, 2013). Citing rulings from…
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Court Grants Final Approval to Class Settlement in Frosted Mini-Wheats Suit
A federal court in California has granted a motion for final settlement approval in a nationwide class action alleging that Kellogg Co. falsely advertised its Frosted Mini-Wheats cereal products as a food that could help improve children’s attentiveness by 20 percent. Dennis v. Kellogg Co., No. 09-1786 (S.D. Cal., order entered September 10, 2013). Details…
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Rudd Center Report Criticizes Cereal Marketing to Youth
The Yale Rudd Center for Food Policy & Obesity has published a study that criticizes cereal companies for allegedly promoting high-sugar products to children and portraying “unhealthy eating behaviors” in TV advertisements. Megan LoDolce, et al., “Sugar as Part of a Balanced Breakfast? What Cereal Advertisements Teach Children About Healthy Eating,” Journal of Health Communication, August…
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Advertising Standards Board Upholds Two Complaints over Cereal Bar Commercials
The Obesity Policy Coalition (OPC) has announced that the Australian Advertising Standards Board (ASB) has upheld its complaints alleging that TV commercials for Kellogg Co.’s LCM® cereal bars violated the Responsible Children’s Marketing Initiative (RCMI). According to OPC, the two advertisements in question were directed primarily toward children but failed to promote “a healthy dietary…