Tag: breakfast cereal
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Cereal Makers Testify Before Canadian Health Committee
The Canadian House of Commons’ Standing Committee on Health (HESA) recently heard testimony from Nestlé S.A. and Kellogg Co. representatives about dietary salt reduction. The representatives reportedly backed recent efforts to reduce salt levels in popular products, noting that breakfast cereals account for only 3 percent of the salt in the Canadian diets. Nestlé Director…
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Class Action Filed in California over Kellogg’s Health Claims for Cocoa Krispies®
A California resident has filed putative class claims against the Kellogg Co., alleging that it falsely advertises its Cocoa Krispies® cereal as a boost to children’s immunity. Kammula v. Kellogg Co., No. 09-08102 (C.D. Cal., filed November 5, 2009). According to the complaint, without the support of any “known clinical study,” Kellogg claims that the…
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San Francisco Questions Cereal Maker’s Immunity Claims
San Francisco’s city attorney has written to the Kellogg Co. to express “serious concerns about Kellogg’s advertising of sugary children’s breakfast cereals with the claims, ‘Now Helps Support Your Child’s Immunity’ on the front of the package.” The company is apparently promoting its Cocoa Krispies® cereal with this claim. The letter contends that “[t]he Immunity…
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Smart Choices Program™ Halted Pending Review by FDA, Connecticut AG
The food industry has reportedly halted a new front-of-packaging (FOP) labeling campaign pending Food and Drug Administration (FDA) guidance. According to an October 23, 2009, press release, the Smart Choices Program™ voluntarily postponed active operations after FDA Commissioner Margaret Hamburg indicated “that the agency intends to develop standardized criteria on which future front-of-package nutrition or…
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Class Claims Filed in California Against Cereal Maker for False Advertising
A California man who alleges that he was misled by the packaging and advertising for Cap’n Crunch with Cruncherries® has brought a putative class action against the cereal maker in federal district court. Werbel v. Pepsico, Inc., No. 09-4456 (N.D. Cal., filed September 22, 2009). Alleging violations of California’s unfair competition and false advertising laws,…
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Cereal Manufacturers Dispute FSA Ads Warning of Excessive Salt Content
The Association of Cereal Food Manufacturers (ACFM) has reportedly asked the UK Food Standards Agency (FSA) to delay a forthcoming public health initiative that warns of excessive salt content in cereals and other products. Slated for release next month, the TV and radio advertisements are part of an ongoing FSA effort to reduce the average…
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EU Ramps Up Regulation of Functional Food Health Claims
The European Commission (EC) has reportedly entered the second phase of a crackdown on functional food health claims advertising a product’s purported health benefits. EC regulations currently require the European Food Safety Authority (EFSA) to draw up a “positive list” of permitted health claims by 2010, but the commission is now discussing further restrictions on…
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Crunchberries® Cereal Not Misleading, Says Federal Court
A federal court in California has dismissed a putative class action alleging that the maker of Cap’n Crunch with Crunchberries® cereal misrepresented its product in violation of the state’s Business & Professions Code. Sugawara v. Pepsico, Inc., No. 08-01335 (E.D. Cal., decided May 21, 2009). Plaintiff alleged that the colorful “Crunchberries” depicted on the cereal…