Tag: children
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Rudd Center Report Criticizes Cereal Marketing to Youth
The Yale Rudd Center for Food Policy & Obesity has published a study that criticizes cereal companies for allegedly promoting high-sugar products to children and portraying “unhealthy eating behaviors” in TV advertisements. Megan LoDolce, et al., “Sugar as Part of a Balanced Breakfast? What Cereal Advertisements Teach Children About Healthy Eating,” Journal of Health Communication, August…
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Study Claims Fast Food Companies Not Adhering to Child Marketing Pledges
A recent study funded by the Robert Wood Johnson Foundation has claimed that fast food TV advertisements directed at children have allegedly failed to abide by Children’s Advertising Review Unit and Children’s Food and Beverage Advertising Initiative recommendations that food products—as opposed to toys, movie tie-ins and brands—should be the focus of youth marketing messages.…
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Drastic Measures Proposed to Combat Childhood Obesity in Britain
In response to evidence that British children appear to be getting fatter, the Academy of Medical Royal Colleges in London has reportedly recommended imposing a 20 percent tax on sugary soft drinks for one year as an experiment to see whether it reduces consumption by kids. The group has also called for a ban on TV ads…
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EFSA Proposes Fluoride and Molybdenum Intake Requirements
The European Food Safety Authority (EFSA) has proposed adequate intake (AI) levels for fluoride and molybdenum as part of its effort to provide dietary reference values (DRVs) for micronutrients, including vitamin C, folate, iron, zinc, calcium, and iodine. Finalized by EFSA’s Panel on Dietetic Products, Nutrition and Allergies (NDA Panel) after a public consultation, the…
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CDC Releases Report on Obesity Rates in Children
The Centers for Disease Control and Prevention (CDC) has released a report indicating that obesity rates among preschoolers decreased in 19 states and the U.S. Virgin Islands between 2008 and 2011. Analyzing weight and height information from nearly 12 million children aged 2 to 4 years who participated in CDC’s Pediatric Nutrition Surveillance System, the report…
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Rudd Center Names New Director
Yale University’s Rudd Center for Food Policy & Obesity has announced researcher Marlene Schwartz as its next director following the departure of Kelly Brownell for Duke University’s Sanford School. According to a July 19, 2013, press release, Schwartz previously served as co-director of the Yale Center for Eating and Weight Disorders, where she studied “how children’s diets…
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EFSA Concludes BPA Exposure “Lower Than Previously Estimated”
The European Food Safety Authority (EFSA) has issued a draft assessment of consumer exposure to bisphenol A (BPA), provisionally concluding that “for all population groups diet is the major source of exposure to [BPA] and exposure is lower than previously estimated.” According to a July 25, 2013, news release, EFSA used exposure modeling and new human biomonitoring data to refine…
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Advertising Standards Board Upholds Two Complaints over Cereal Bar Commercials
The Obesity Policy Coalition (OPC) has announced that the Australian Advertising Standards Board (ASB) has upheld its complaints alleging that TV commercials for Kellogg Co.’s LCM® cereal bars violated the Responsible Children’s Marketing Initiative (RCMI). According to OPC, the two advertisements in question were directed primarily toward children but failed to promote “a healthy dietary…