Tag: children
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Subway Sweepstakes Ads Lacked Adequate Disclosures, CARU Finds
After reviewing an ad for Subway’s “Fresh Fit for Kid’s Meal” featuring premium toys and offering a sweepstakes for a tablet, the Children’s Advertising Review Unit (CARU) has recommended that the restaurant chain clearly disclose material information and avoid sales pressure when advertising to children. CARU determined that while the contest rules were available on Subway’s…
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Wansink Study on Children’s School Lunch Choices Retracted
JAMA Pediatrics has retracted a 2012 study authored by Brian Wansink, director of Cornell University’s Food and Brand Lab, because of “inadequate oversight of data collection and pervasive errors in the analyses and reporting.” The study, published in the Archives of Pediatrics and Adolescent Medicine, reported that children ages 8-11 were about 30 percent more…
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FAO Urges Agriculture Cos. To Combat Child Labor
The United Nations’ Food and Agriculture Organization (FAO) has published a guide encouraging agricultural companies to enact child-labor policies to combat abuse in the industry. The guide offers “practical steps to ensure that programmes contribute to safe employment and training opportunities for youth and that activities intended to support vulnerable families do not have the unintended…
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NAD Recommends Campbell Soup Change Prego® “Baby Expert” Ads
Responding to a challenge from Ragù® maker Mizkan Americas Inc., the National Advertising Division (NAD) has recommended that Campbell Soup Co. change broadcast ads featuring toddlers as “life-long pasta experts,” finding the ads are “puffery” and do not contain “a claim about the preferences of toddlers.” The ads showed a split-screen with one child eating and…
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AAP Recommends Limiting Fruit Juice For Kids
The American Academy of Pediatrics (AAP) has announced new recommendations limiting the amount of fruit juice that children consume to reduce the risk of obesity and dental caries. Whole fruit is preferable to fruit juice for nutrition and healthy weight gain, the group stated, because 100 percent juice is mostly water, with small amounts of…
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Rudd Center Examines Food and Beverage TV Advertising to Children
The University of Connecticut’s Rudd Center for Food Policy and Obesity has released a study on TV food advertising viewed by preschoolers, children and adolescents, claiming that “food advertising exposure increased with age for both black and white youth, but black youth viewed approximately 50% or more ads than did white youth of the same…
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WHO Report Recommends “Urgent Action” to Curtail Digital Food Marketing to Children
The World Health Organization (WHO) has issued a November 4, 2016, report titled “Tackling food marketing to children in a digital world: trans-disciplinary perspectives,” which urges policymakers “to reduce children’s exposure to all forms of marketing for foods high in fats, salt and sugars [HFSS], including via digital media.” In particular, the report claims digital marketing…