Tag: children
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Marion Nestle Discusses Food Marketing with Childhood Obesity
New York University Nutrition Professor Marion Nestle recently gave an interview to Childhood Obesity’s features editor, Jamie Devereaux, on healthy food access, the role of packaged foods in diets, and “the topic of peer pressure in eating fast food, sugar-sweetened beverages, and brand-name snacks.” While supporting federal policy to increase fresh fruit and vegetable consumption in low-access areas,…
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Marketers, Tech Companies Oppose Proposed Children’s Online Privacy Rules
According to a November 5, 2012, New York Times article, technology and media companies have joined trade groups and marketing associations in opposing the Federal Trade Commission’s (FTC’s) efforts to update provisions implemented under the Children’s Online Privacy Protection Act (COPPA). As regulators look to expand the types of data-collection activities covered by COPPA, companies…
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OPC Releases Report on Self-Regulatory Marketing in Australia
The Obesity Policy Coalition (OPC) has sent a report to Australian officials on the country’s current self-regulatory system for food marketing, which OPC has described as “seriously flawed.” According to the coalition, the codes developed by the food industry to govern marketing to children “are extremely complex,” resulting in “a litany of loopholes” that companies…
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Cecilia Kang, “When is a kids’ online game actually an ad?,” The Washington Post, November 2, 2012
“If even the ad industry can’t agree on the definition of an online ad, who can?,” asks The Washington Post’s Cecilia Kang in this November 2 article highlighting the “increasingly thorny debate on how to monitor advertising aimed at children when they are confronted with so many new forms of marketing online.” Kang reports that…
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McDonald’s Scraps Online Sharing Feature to Protect Children’s Privacy
McDonald’s Corp. has reportedly announced plans to scrap “forward-to-a-friend” features on some of its online games after drawing complaints from a consumer group concerned about children’s privacy. According to media sources, the global restaurant chain said it will disable a sharing option on HappyMeal.com that allowed users “to e-mail ecards, links and photos to family…
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AAP Report Assesses Organic Foods for Children
The American Academy of Pediatrics (AAP) has published its first report on organic foods, concluding that it’s more important for children to eat a wide variety of healthy produce than to emphasize an organic diet. Joel Forman, et al., “Organic Foods: Health and Environmental Advantages and Disadvantages,” Pediatrics, October 2012. According to AAP, research has…
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Studies Claim Food and Beverage Youth Marketing in Australia Fails Ad Regs
Researchers with the New South Wales Cancer Council and University of Adelaide have assessed food and beverage TV advertisements broadcast in five major Australian cities during children’s programming from September 1 to October 31, 2010, and found a total of 951 breaches of both mandatory and voluntary regulations. Michele Roberts, et al., “Compliance with children’s…
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fMRI Study Claims Youthful Brains Recognize Food Logos
Researchers with the University of Missouri-Kansas City and the University of Kansas Medical Center have published a study claiming that children’s brain scans registered increased activation in the orbitofrontal precortex and inferior prefrontal cortex when the subjects were shown familiar food logos. Amanda Bruce, et al., “Branding and a child’s brain: an fMRI study of…