Tag: children
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Researchers Find Young Children Aware of Popular Brands
A recent psychology study has reportedly suggested that children younger than age 5 “have emerging knowledge of brands that are relevant in their lives.” Anna McAllister and T. Bettina Cornwell, “Children’s Brand Symbolism Understanding: Links to Theory of Mind and Executive Functioning,” Psychology & Marketing, March 2010. Noting previous research suggesting that “brand symbolism understanding…
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CSPI Faults Most Food, Entertainment Companies for Food Marketing to Kids
The Center for Science in the Public Interest (CSPI) has issued a report card that rates 128 companies for their policies on marketing food to children. According to CSPI, most of the food makers, restaurants and entertainment companies failed “either for having weak policies or for failing to have any policies whatsoever.” Based on research…
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Snacking Reportedly on the Rise Among U.S. Children
A recent study has reportedly claimed that “nationally representative surveys of food intake in U.S. children show large increases in snacking between the 1989-91 to 1994-98 and 1994-98 to 2003-06 periods.” Carmen Piernas and Barry Popkin, “Trends in Snacking Among U.S. Children,” Health Affairs, March 2010. Researchers apparently examined the responses of 31,337 children ages…
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Rudd Center Publishes Study on Point-of-Sale Marketing
Yale University’s Rudd Center for Food Policy and Obesity has published a study alleging that the “number of products with youth-oriented cross-promotions increased by 78 percent” between 2006 and 2008. Jennifer Harris, et al., “Marketing foods to children and adolescents: licensed characters and other promotions on packaged foods in the supermarket,” Public Health Nutrition, March…
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Agency Action on Omega 3 Followed by Litigation Against Gummy Fish Maker
A putative class action has been filed in a Washington state court by plaintiffs claiming that L’il Critters Omega-3 Gummy Fish® are deceptively marketed as products that will “Promote Healthy Brain Function” in children. Aust v. NW Natural Prods., Inc., No. 10-07949 (Wash. Super. Ct., King Cty., filed February 23, 2010). In fall 2009, the Federal…
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Federal Government Focuses Attention on Obesity; Childhood Obesity Articles Proliferate
The Senate Committee on Health, Education, Labor, and Pensions conducted a hearing March 4, 2010, to address childhood obesity. Among those testifying was U.S. Surgeon General Regina Benjamin, who provided an overview of the “epidemic,” examples of successful individual and community interventions and recent federal initiatives to “help Americans achieve optimal health.” She claimed that keeping…
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Pediatric Association Recommends Choking Hazard Label for Foods
The American Academy of Pediatrics (AAP) has issued a policy statement calling for warning labels on foods that pose a high risk of choking. The medical organization has identified hot dogs as “the food most commonly associated with fatal choking among children,” as well as other high-risk foods that include “hard candy, peanuts/ nuts, seeds,…
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Omega-3 Trade Group Responds to FTC Action Against Supplement Makers
The Global Organization for EPA and DHA Omega-3 Fatty Acids (GOED) has apparently sought clarification from the Federal Trade Commission (FTC) about the letters sent to 11 companies that promote omega-3 fatty acid supplements as a benefit for children’s visual and mental development. According to GOED, FTC was not clear about whether it was concerned…