Tag: energy drinks
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Monster Beverage Suit Against City Attorney of San Francisco Survives Motion to Dismiss
A federal court in California has narrowed the issues in litigation filed by Monster Beverage Corp. against Dennis Herrera, San Francisco’s city attorney, granting in part and denying in part Herrera’s motion to dismiss. Monster Beverage Corp. v. Herrera, No. 13-786 (C.D. Cal., order entered August 22, 2013). Additional details about the dispute between the…
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Energy Drink Makers Target New Demographic
Although the typical energy drink user is reportedly young and male, a recent news source indicates that a new demographic is emerging as a top consumer of these beverages—busy, young mothers. Recent data from Nielsen reveal that busy mothers and their households—categorized as “Young Bustling Families”—are more likely to drink energy drinks than the average…
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Energy Drink Makers Testify Before Skeptical Senators
The U.S. Senate Committee on Commerce, Science, and Transportation conducted a July 31, 2013, hearing to consider issues relating to the purported marketing of energy drinks to children and the alleged adverse health effects attributed to the use of products with elevated levels of caffeine and other stimulants. Among those testifying were Red Bull North…
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Wrongful Death Action Filed Against Monster Beverage
A woman who claims that her 19-year-old son died as a result of consuming at least two 16-oz. cans of Monster Energy® drinks every day for three years has filed a survival and wrongful death action against the company. Morris v. Monster Beverage Corp., RG1368528 (Cal. Super. Ct., Alameda Cty., filed June 25, 2013). According…
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5-Hour Energy Drink Makers Seek Trade Secret Protection in Tennessee
The companies that make 5-Hour Energy have reportedly expanded a quest to keep their recipe from disclosure by seeking the application of a Tennessee law protecting trade secrets to requests made by the Tennessee Department of Commerce and Insurance and state attorney general for all of the product’s ingredients and their amounts. Information about the…
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AMA Votes to Define Obesity as Disease, Ban Energy Drink Marketing to Children and End SNAP Eligibility for Sugar-Sweetened Beverages
The American Medical Association (AMA) House of Delegates has formally adopted three new resolutions at its 2013 Annual Meeting in Chicago, Illinois, that aim to define obesity as a disease, prohibit the marketing of energy drinks to adolescents younger than age 18, and end the eligibility of sugar-sweetened beverages (SSBs) under the Supplemental Nutrition Assistance…
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5-Hour Energy Makers Seek Trade Secrets Declaration
According to news sources, the companies that make 5-Hour Energy have filed a complaint in an Oregon state court seeking a declaration that the Oregon Department of Justice (DOJ) is not entitled to what the companies contend are trade secrets, that is, the amounts of ingredients used to make the energy shots. Oregon’s DOJ is…
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San Francisco City Attorney Sues Monster Beverage
San Francisco City Attorney Dennis Herrera has filed a consumer-fraud lawsuit on behalf of the people of the state of California against Monster Beverage just one week after the company sued Herrera to halt his investigation into company advertising practices and demands. People v. Monster Beverage Corp., No. CGC-13-531161 (Cal. Super. Ct., San Francisco Cty.,…