Tag: juice
-
Naked Juice Faces Proposed Class Action for “Cold-Pressed” Labeling
A consumer has filed a putative class action against PepsiCo alleging that Naked Juice products are mislabeled as “cold pressed” because they also undergo high-pressure processing, “render[ing] the composition of the final product distinct from the intermediate, cold pressed product.” Davis v. PepsiCo, No. 17-4551 (E.D.N.Y., filed August 2, 2017). The complaint alleges that Naked Juice’s “Naked Pressed” product line,…
-
Consumer Challenges Watermelon Beverage Ingredients, Production Process
World Waters, maker of WTRMLN WTR, faces a proposed class action alleging its product labeling misleads consumers into believing that the products contain mostly watermelon juice and that the beverages are “cold-pressed” rather than heat-pasteurized. Pizzirusso v. World Waters, No. 17-4071 (E.D.N.Y., filed July 8, 2017). The plaintiff first asserts that World Water “overstates” the…
-
AAP Recommends Limiting Fruit Juice For Kids
The American Academy of Pediatrics (AAP) has announced new recommendations limiting the amount of fruit juice that children consume to reduce the risk of obesity and dental caries. Whole fruit is preferable to fruit juice for nutrition and healthy weight gain, the group stated, because 100 percent juice is mostly water, with small amounts of…
-
Appy Juice Drinks’ “Natural” Claim Ruled Unsubstantiated and Misleading
The U.K. Advertising Standards Authority (ASA) upheld a complaint about the “About Us” section of its website for Appy Food & Drinks, which contained a claim that all of the advertiser’s juice drinks were “100% natural” despite containing calcium lactate and glucose-fructose syrup. Appy Foods asserted that calcium lactate is a salt obtained through a…
-
FDA Issues Guidance on the Use of Fruit and Vegetable Juices as Color Additives
Responding to food manufacturers’ requests, the U.S. Food and Drug Administration (FDA) has published industry guidance to clarify when fruit and vegetable juices “may be used as color additives for foods without additional premarket review and approval from the agency under its color additive petition process.” Under current regulations, the agency provides that “the safety…
-
CSPI Alleges PepsiCo’s Naked Juices Mislead Consumers
Representing a group of three consumers, the Center for Science in the Public Interest (CSPI) has filed a lawsuit against PepsiCo, Inc. alleging the company’s Naked line misleads consumers by naming and labeling its juices with foods “perceived by consumers to be highly nutritious, like kale,” but manufacturing the products without “the ingredient profile represented.”…
-
Izze Drinks Mislead with Preservative-Free and Dietary Guidelines Claims, Consumer Alleges
A consumer has filed a purported class action against PepsiCo and subsidiary Izze Beverage Co. alleging Izze carbonated juice drinks are misleadingly marketed as containing “no preservatives” despite the presence of citric or ascorbic acid. Lindberg v. PepsiCo Inc., No. 16-6569 (S.D.N.Y., filed August 19, 2016). The complaint also challenges Izze’s claim that each bottle…
-
CSPI Threatens Litigation Against Plum Organics and Gerber over Allegedly Deceptive Trade Practices
The Center for Science in the Public Interest (CSPI) has threatened to bring lawsuits against Plum Organics and Gerber Products Co. for allegedly deceptive trade practices in the marketing and labeling of their food products for babies and toddlers. In its May 11, 2015, letter addressed to Gerber and its parent company Nestlé S.A., CSPI…