Tag: whole grain
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Study Assesses Consumer Perception of “Whole Grain” Labeling
University of Cambridge researchers have published a study examining “whether consumers are misled about wholegrain (WG) content and product healthfulness based on common product labels.” Wilde et al., “Consumer confusion about wholegrain content and healthfulness in product labels: a discrete choice experiment and comprehension assessment,” Public Health Nutrition, August 10, 2020. The researchers showed online participants…
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Trader Joe’s 12 Grain Crackers Contain Less Grain Than Expected, Plaintiff Argues
A plaintiff has filed a lawsuit asserting that Trader Joe’s misleads consumers by using “enriched flour” as the predominant ingredient in its 12 Grain Mini Snack Crackers. Rosenfeld v. Trader Joe’s Co., No. 20-3717 (E.D.N.Y., filed August 14, 2020). “The representations are misleading because the Product contains (1) a de minimis amount of the 12 grain…
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Whole-Grain Cheez-It Lawsuit Revived
The Second Circuit has reversed a lower court’s dismissal of a lawsuit alleging that Kellogg Co. misleads consumers by marketing its Cheez-Its as “made with whole grain.” Mantikas v. Kellogg Co., No. 17-2011 (2nd Cir., entered December 11, 2018). The lower court had agreed with Kellogg that the “made with whole grain” label was factually…