BBB Ad Division Asks General Mills to Change Yogurt Advertising

According to a news source, the Better Business Bureau’s National Advertising Division, at the request of Dannon, has asked General Mills Inc. to change the way it advertises the purported digestive health benefits of its Yoplait Yo-Plus® yogurt. Dannon apparently contended that General Mills’ claims about its ingredients helping to “regulate digestive health naturally” were not scientifically sound, and the division agreed, saying the studies that General Mills submitted “are not sufficient to support a health-related product performance claim.” A General Mills spokesperson apparently responded that the company disagreed with the division’s findings, “but we respect the process and will take these recommendations into account.” See Product Liability Law 360, December 9, 2008.