EU Court of Justice Confirms That Bunny Shape Cannot Be Registered as Trademark

The European Union (EU) Court of Justice has affirmed a General Court ruling that confectioner Lindt & Sprüngli, AG cannot register certain three-dimensional shapes, their colored wrappings or ribbons as European Community trademarks. Chocoladefabriken Lindt & Sprüngli AG v. Office for Harmonisation in the Internal Mkt. (Trademarks and Designs), Case No. C-98/11 P (E.C.J., decided May 24, 2012). Additional details about the case appear in Issue 376 of this Update. The mark was sought for the shape of a sitting rabbit with a red ribbon. According to the court, the shape was “typical” for chocolate rabbits and was thus “devoid of any distinctive character.” The court also found that the gold-foil wrapping and small bells and bows embellishments were “common elements in the case of chocolate animals.” The court further ordered the chocolatier to pay the costs of the appeal.