Category: Advertising Standards Authority
-
ASA bars Gordon Ramsay Gin Ad for Nutritional Claims
The U.K. Advertising Standards Authority (ASA) has barred Eden Mill Distillery from using a social media ad for Ramsay’s Gin featuring cofounder and celebrity chef Gordon Ramsay that the organization found to have made non-permitted nutrition claims about alcoholic drinks. ASA received and investigated a complaint about a March 20 ad posted to Ramsay’s Gin’s…
-
ASA Rules on Heineken’s UK Advertising
The U.K. Advertising Standards Authority (ASA) has not upheld complaints against Heineken UK Ltd. arguing that the company’s underground and Reddit advertisements particularly appealed to those under the age of 18. ASA received complaints about two ads, including a poster ad at Paddington underground station and a paid-for ad on Reddit. The ads included computer-generated…
-
ASA Rules on Oatly Environmental Ads
The U.K. Advertising Standards Authority (ASA) has upheld several complaints against Oatly UK Ltd. arguing that the company’s advertisements misled consumers into believing the product is more environmentally friendly than the production processes actually are. The ads cited several statistics on the greenhouse gases generated by the dairy and livestock industries and asserted Oatly’s production…
-
ASA Upholds Complaint Against BrewDog Ad
The U.K. Advertising Standards Authority (ASA) has upheld a complaint against BrewDog Beer for a print ad and an outdoor poster ad that displayed “F–k You CO2. Brewdog Beer Is Now Carbon Negative” with the dashes obscured by a can of beer. ASA found that the poster ad “had been placed in accordance with guidelines…
-
Advertising Complaint Upheld Against U.K. Hemp Rum Co.
The U.K. Advertising Standards Authority (ASA) has upheld a complaint against The Cornish Rum Co. against its ads marketing Dead Man’s Fingers Hemp Rum. The complainant asserted that two Instagram posts and an ad in a trade magazine used language linking the hemp-infused rum to cannabis, including “Delicious mixed with coke or ginger ale—serve chilled,…
-
UK Prohibits Cheese Ad for Harmful Gender Stereotypes
The U.K. Advertising Standards Authority (ASA) has upheld a complaint that a television advertisement “perpetuated a harmful stereotype by suggesting that men were incapable of caring for children and would place them at risk as a result of their incompetence.” The ad showed a father leaving a baby in a carrier on a conveyor belt…
-
Red Bull Ad Makes Unauthorized Focus Claims, ASA Rules
The U.K. Advertising Standards Authority (ASA) has ruled that Red Bull Co. made unauthorized health claims about purported benefits of its energy drink on mental focus and concentration. The company’s subway advertisement featured cartoon women in an office setting with the text “The Secret to Finishing Early.” The ad referenced a consumer initiative encouraging workers…
-
ASA Dismisses Bacardi Ad Complaint
The U.K. Advertising Standards Authority (ASA) has declined to take action against Bacardi-Martini Ltd. following a complaint that its television ad “was irresponsible because it encouraged immoderate drinking by implying that drinking should take place before and throughout a night out.” In its determination, ASA found that “a sealed bottle of Bacardi rum was shown…