Category: Advertising Standards Authority
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ASA Upholds Complaints on Ad Discouraging Fresh Fruit Consumption
The U.K. Advertising Standards Authority (ASA) has upheld two complaints against Costa Coffee for a radio ad comparing the difficulty associated with the length of time for which an avocado is ripe—”sure, they’ll be hard as rock for the first 18 days, three hours and 20 minutes, then they’ll be ready to eat, for about…
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ASA Denies Doritos Ad Complaint
The U.K. Advertising Standards Authority (ASA) has declined to uphold a complaint arguing that Walkers Snacks targeted children under 16 with a product high in fat, salt or sugar by showing an advertisement for Doritos before YouTube videos. The complaint asserted that the “media or context” of the ad targeted children under 16, but ASA…
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ASA Upholds Complaints Against Ads Targeting Children
The U.K. Advertising Standards Authority (ASA) has upheld the Obesity Health Alliance’s complaints against advertisements for Kellogg Coco Pops Granola and a KFC milkshake. The organization asserted that both companies targeted ads for a product high in fat, salt or sugar (HFSS) to an audience under 16. The ad for Kellogg’s Coco Pops Granola ran…
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ASA Bans Heinz Ad After Revision Fails to Correct Complaint
The U.K. Advertising Standards Authority (ASA) has again barred HJ Heinz Foods UK from airing a television commercial suggesting that the nutritional benefits of beans and a protein supplement are comparable. After ASA found that the ad made an unpermitted nutrition claim, Heinz changed a line in the commercial to reduce an implied comparison between…
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ASA Upholds Challenge to Ad Linking Milk Consumption to Cancer
The U.K. Advertising Standards Authority (ASA) has upheld a challenge to a bus poster sponsored by Viva, a vegan-advocacy group, that claimed the hormones in cow’s milk have been “linked to cancer.” Viva asserted that consumers interpret the words “linked to” as a phrase “commonly used to express an association between two factors when there…
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ASA Upholds Challenge to Pret A Manger’s “Natural” Claims
The U.K. Advertising Standards Authority (ASA) has upheld an advocacy group’s challenge to the use of the term “natural” by Pret A Manger but rejected a challenge to the company’s advertising claim that its breads are fresh-baked at each location. Ads on Pret A Manger’s website and Facebook page claimed that the chain makes “handmade natural…
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ASA Rules “Natural” Claims Misleading
The U.K. Advertising Standards Authority (ASA) has upheld a complaint that a “100% Natural Ingredients” claim was misleading because the processing of the snack bar’s ingredients did not comply with the Food Standards Agency’s (FSA’s) criteria for use of the term “natural.” United Biscuits submitted a list of ingredients for its “Go Ahead Goodness” snack…
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ASA Upholds Challenges to Ads for Alcohol, Chewing Gum
The U.K. Advertising Standards Authority (ASA) has upheld two challenges to television ads, one for Aldi Stores Ltd. and one for The Wrigley Co.’s Extra chewing gum, ruling that neither can be aired again. In the Aldi ad, “Kevin the Carrot,” an advertising mascot, was used to advertise alcohol beverages in a parody of “The…