Category: Advertising Standards Authority
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ASA Rules Heinz Ad Made Impermissible Nutrition Claim
The U.K. Advertising Standards Authority has upheld a challenge to a Heinz television ad for canned beans that claimed the beans contained similar levels of protein, fiber and fat as those in a protein shake. The ad showed a man drinking a beverage that he described as “supercharged with high fibre and minimal fat,” and…
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ASA Upholds Sausage Maker’s Claim as “The Nation’s Favourite”
The U.K. Advertising Standards Authority (ASA) has ruled that Kerry Foods Ltd.’s television advertisements for Richmond Sausages asserting that its products are “the nation’s favourite” are backed by independent third-party market research and did not breach advertising codes. After ASA received three complaints about the ads, Kerry Foods provided research showing the sausages were the…
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ASA Blocks Dairy Farm’s Environmental Advertising
The U.K. Advertising Standards Authority (ASA) upheld a complaint arguing an advertisement for Arla Foods’ organic milk was misleading because it included the statements “Good for the land” and “helping support a more sustainable future.” ASA reviewed evidence the company provided about its organic farming methods but concluded that the dairy had failed to substantiate…
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Appy Juice Drinks’ “Natural” Claim Ruled Unsubstantiated and Misleading
The U.K. Advertising Standards Authority (ASA) upheld a complaint about the “About Us” section of its website for Appy Food & Drinks, which contained a claim that all of the advertiser’s juice drinks were “100% natural” despite containing calcium lactate and glucose-fructose syrup. Appy Foods asserted that calcium lactate is a salt obtained through a…
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UK Advertising Watchdog Censures Special K® General Health Claims
The U.K. Advertising Standards Authority (ASA) has upheld two complaints alleging that advertisements touting Kellogg Co.’s Special K® products as “full of goodness” and “nutritious” violated broadcast (BCAP) and non-broadcast (CAP) advertising codes for food, food supplements and associated health claims. The complaints targeted a TV ad for Special K® porridge that included supported health…
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ASA Dismisses Complaint Against Baileys™ Christmas Ad
The U.K. Advertising Standards Authority (ASA) has dismissed a complaint alleging that Diageo Great Britain Ltd.’s holiday commercials for Baileys™ liqueur “implied that the success of a social occasion depended on the presence or consumption of alcohol.” Despite Alcohol Concern’s claim that the tagline “IT’S NOT CHRISTMAS WITHOUT YOU… BAILEYS” was “irresponsible,” the agency agreed…
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ASA Rules on Distillery and Bread Advertisements
The U.K. Advertising Standards Authority (ASA) has released a trio of decisions upholding complaints against two distilleries and a bread company over allegedly misleading advertisements. Ruling against Summerhall Distillery Ltd. in a complaint filed by a rival company, ASA took issue with advertisements for “hand crafted” Pickering’s Gin that touted Summerhall as Edinburgh’s first gin distillery…
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UK Regulator Announces New Rules for Non-Broadcast Food and Soft Drink Ads to Youth
The Committees of Advertising Practice (CAP), a group that works in conjunction with the U.K. Advertising Standards Authority, has announced a pre-consultation with various stakeholders in advance of new rules targeting non-broadcast advertising of food and soft drinks high in fat, salt or sugar to children. Non-broadcast channels of advertising include online, outdoor, print media,…