Category: Europe
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UK Regulator Announces New Rules for Non-Broadcast Food and Soft Drink Ads to Youth
The Committees of Advertising Practice (CAP), a group that works in conjunction with the U.K. Advertising Standards Authority, has announced a pre-consultation with various stakeholders in advance of new rules targeting non-broadcast advertising of food and soft drinks high in fat, salt or sugar to children. Non-broadcast channels of advertising include online, outdoor, print media,…
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ASA Rules Against “Drink Doctor” Internet Ads
The U.K. Advertising Standards Authority (ASA) has upheld a complaint against Internet advertisements for Drink Doctor Ltd.’s alcohol delivery service, ruling that two banners on the company’s Facebook page “drew a link between provision of alcohol and the provision of medical assistance.” In its ruling, the agency contends that even though consumers were unlikely to…
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Ireland Objects to “Artisan” McDonald’s Burger
The Food Safety Authority of Ireland (FSAI) has reportedly objected to McDonald’s Corp.’s use of “artisan” in describing its new product, the McMór hamburger. The Ireland-exclusive burger is marketed as an “artisan” product that incorporates several ingredients from Irish cuisine, including bacon, cabbage, baby kale, Ballymaloe relish, Charleville cheese and a “potato-flaked” bun. FSAI established…
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ASA Upholds Complaint Arising from Online Sweepstakes
The U.K. Advertising Standards Authority (ASA) has upheld a complaint alleging that an online “instant-win” promotion organized by Kettle Foods Ltd. was misleading because it required participants to register before finding out if they had won a prize. According to ASA, the U.K. Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) states…
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U.K. Slave Labor Law to Require Disclosures from 12,000 Companies
U.K. Prime Minister David Cameron has announced new measures added to the Modern Slavery Act, which took effect on July 31, 2015, that will require global companies to publish an annual slavery and human trafficking statement. The added provisions, which take effect in October, affect companies with a turnover of ₤36 million or more that…
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UK Government Committee Recommends Halving Sugar Intake
The U.K. Scientific Advisory Committee on Nutrition (SACN) has released its final Carbohydrate and Health report recommending that “free sugars account for no more than 5% of daily energy intake.” Asked by the U.K. Department of Health and the Food Standards Agency to “examine the latest evidence on the links between consumption of carbohydrates, sugars,…
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Vodka Maker to Appeal ASA Ad Ban
Diageo Great Britain Ltd. reportedly plans to appeal the U.K. Advertising Standards Authority’s (ASA’s) decision to ban a Smirnoff ® advertisement for allegedly violating the marketing rules for social responsibility in alcohol marketing. Upholding its own complaint, which claimed that the ad in question linked social success to alcohol consumption, ASA found that “the ad’s…
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EFSA Investigates Long-Term Dietary Exposure to Chlorate
The European Food Safety Authority’s (EFSA’s) Panel on Contaminants in the Food Chain (CONTAM Panel) has issued a scientific opinion assessing the health risks of acute and chronic dietary exposure to chlorate, “a byproduct when using chlorine, chlorine dioxide or hypochlorite for the disinfection of drinking water, water for food production and surfaces coming into contact…