Category: National Advertising Division
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NAD Declines RXBAR Label Challenge
The National Advertising Division (NAD) has found that Insurgent Brands LLC’s RXBAR labels, which feature a brief list of ingredients on the front, communicate a substantiated claim about the main ingredients in the product and do not “convey misleading implied claims about weight and proportions of the protein bar inside.” Kind Inc. challenged the labels,…
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Ad Board Recommends Change to Animal Welfare Claim
The National Advertising Division (NAD) has recommended that Clemens Food Group and its flagship brand, Hatfield Quality Meats, “discontinue the claim ‘Ethically Raised by Family Farmers Committed to a Higher Standard of Care, Governed by Third Party Animal Welfare Audits.’” NAD acknowledged that the Food Safety and Inspection Service (FSIS) reviewed the claim, but the…
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Oatly to Remove Added Sugars Claim Following Ad Board Decision
The National Advertising Division (NAD) has recommended that Oatly Inc. discontinue marketing representations that its oat milks contain “no added sugars.” According to NAD’s summary, the challenger argued that “the hydrolysis process, which turns oats into oatmilk, creates sugars ‘in situ’ as the oats are broken down into smaller components.” NAD considered whether the question…
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NAD Refers Milk Claims to FTC
The National Advertising Division (NAD) has referred The a2 Milk Company’s claims that its products are “easier on digestion” to the U.S. Federal Trade Commission (FTC). The National Milk Producers Federation challenged the milk marketing, asserting “errors in study design, methodology, and population selection” as well as arguing that the results of the company’s study…
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Ad Board Recommends Changes To Meal-Kit Co.’s Organic Claims
The Electronic Retailing Self-Regulation Program (ERSP) has determined that Green Chef Inc. cannot support some of its claims about organic food in its meal-kit deliveries, which it marketed as containing 90 percent or more organic ingredients. ERSP found that the use of the U.S. Department of Agriculture’s organic seal “inaccurately communicated that Green Chef meal…
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NAD Finds Perdue “Free Range,” “All-Veggie” Ads Misleading
The National Advertising Division (NAD) has recommended that Perdue Farms Inc. modify or discontinue broadcast and YouTube advertisements for the company’s Harvestland Organic chicken, finding the ads could mislead consumers into believing all Perdue chicken is organically raised. NAD found that the company’s “Free Range” and “All-Veggie Diet” ads featured “general brand references” to Perdue but…
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Beech-Nut Pulls Baby Food Ads
The Beech-Nut Nutrition Co. has reportedly told the National Advertising Division (NAD) it will no longer use the terms “natural,” “sensitive” and “complete” nutrition or claim that its baby cereals have zero grams of sugar, were “formulated to be gentle on baby’s tummy,” and have “all the tastiness of oatmeal with smaller proteins that are…
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Fifth Generation to Discontinue Tito’s Taste-Test Ads After NAD Challenge
Fifth Generation, Inc. will reportedly discontinue advertising asserting that its Tito’s Handmade Vodka scored higher in taste tests than four of its competitors. Absolut Spirits Co. challenged the advertising claims before the National Advertising Division (NAD), arguing that the tests were completed before 2010 and are therefore outdated. Further, Absolut argued, the challenged ads implied…