Category: National Advertising Division
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NAD Rules Ragú Sauce Provided “Reasonable Basis” for Customer Preference Ad Claim
The National Advertising Division (NAD) has ruled that Mizkan America, Inc. provided a reasonable basis for its advertising claim that “consumers prefer the taste of Ragú Homestyle Traditional over Prego Traditional.” The Campbell Soup Co., which makes Prego, challenged the ad on the grounds that Mizkan’s consumer survey methodology was flawed. Both parties conducted a…
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Ad Board Recommends Against Gimmick-Exposing Campaign
The National Advertising Division (NAD) has recommended that Sanderson Farms change a campaign claiming that its competitors are tricking consumers with “raised without antibiotics” labels on poultry products. NAD found that the information in Sanderson’s ads was accurate, including its claim that “none of the chicken you buy in the grocery store has antibiotics in…
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NAD Says Aldi Should Change Savings Claims Ads
The National Advertising Division (NAD) has recommended that Aldi, Inc. discontinue advertising based on a “market basket” comparison that claims consumers could save more than 50 percent by buying Aldi brands instead of name-brand products at other grocery chains. Texas-based HEB Grocery Co. first challenged print ads published in Houston then later added a challenge…
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NAD Recommends Kauai Coffee Change “Compostable” Ads for Its Single-Serve Pods
Even if Kauai Coffee pods are “certified 100% compostable,” as its ads claim, the National Advertising Division (NAD) says the company does not make clear to consumers that the pods can only be composted in industrial facilities rather than backyard compost piles. NAD has recommended that Kauai discontinue existing print and website advertising or modify…
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NAD Recommends Changes to Beech-Nut Baby Food Ads
After reviewing a challenge by the maker of Gerber baby foods, the National Advertising Division (NAD) has recommended that Beech-Nut Nutrition discontinue several advertising claims but rejected complaints that Beech-Nut’s ads implied its baby foods are fresh. NAD warned Beech-Nut against use of the term “coldpuree” unless it “conspicuously” explains that foods are cooked after…
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Slim-Fast Discontinues Snack Advertorial Content After Ad Board Ruling
Slim-Fast Foods Co. has ended its “100 Calories Snacks” advertisements appearing in Star magazine after the advertising industry’s self-regulation investigative unit, the National Advertising Division, determined that the format of the ads could mislead consumers into believing they were part of the publication’s editorial content. The cover of Star featured “what appeared to be an…
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“Anti-Aging” Gin Discontinued After Ad Board Inquiry
Bompas & Parr has reportedly discontinued its “Anti-AGin Gin” after the National Advertising Division requested substantiation for claims that the product was “the alcoholic equivalent of a facial.” The company claimed the product “rejuvenates the skin while you drink” and was meant “for people who want to stay young but don’t want to give up…
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Ad Board Allows String Cheese Maker to Continue Claims
The National Advertising Division (NAD), an arm of the advertising industry’s self-regulation system, has concluded Saputo Cheese, USA, Inc. can support its claims that its string cheese is “natural” and “low-moisture part-skim mozzarella cheese” despite challenger Lactalis American Group’s argument that Saputo’s products contain artificial phosphate and fillers. Lactalis argued Saputo’s products do not comply…