Tag: advertising
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Bill Would End Tax Subsidy for Food and Beverage Youth Marketing
U.S. Sens. Tom Harkin (D-Iowa) and Richard Blumenthal (D-Conn.) have introduced a bill that would end a tax subsidy for the marketing of food and beverages of poor nutritional quality to children. The “Stop Subsidizing Childhood Obesity Act” would also shift the money saved from eliminating the tax credit to the U.S. Department of Agriculture’s Fresh…
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Darigold Faces Proposed Class Action for Alleged Employee and Cow Abuses
Two consumers have filed a putative class action against dairy cooperative Darigold Inc., a subsidiary of Northwest Dairy Association, for false advertising and fraud by concealment, alleging that the company misrepresented the conditions in which its milk is produced. Ruiz v. Darigold Inc., No. 14-2054 (N.D. Cal., May 5, 2014). Yesenia Ruiz and Fernando Dorantes…
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ASA Dismisses Complaint Against Cereal Ads Shown in Cinema
The U.K. Advertising Standards Authority (ASA) has dismissed a complaint alleging that a cereal advertisement shown at the beginning of a “U-rated” film “condoned or encouraged poor nutritional habits or an unhealthy lifestyle in children” and “disparaged good dietary practice.” Although Kellogg Marketing and Sales Company (UK) Ltd. included on-screen text stating the sugar content of…
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CCFC and CAI Criticize USDA Proposal on Food Marketing in Schools
The Campaign for a Commercial-Free Childhood (CCFC) and Corporate Accountability International (CAI) published an April 25, 2014, letter to U.S.Department of Agriculture (USDA) School Programs Branch Chief Julie Brewer, criticizing a proposed rule that would require schools “to implement policies for the marketing of foods and beverages on the school campus during the school day…
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MDL Magistrate Excludes Plaintiffs’ Expert in DHA Omega-3 Fortified Milk Suits
A federal magistrate in Florida has decided that the opinion proffered by the plaintiffs’ expert in litigation challenging “brain health” marketing claims for algal-derived DHA Omega-3 fortified milk products is unreliable, thus granting the defendant’s motion to exclude it. In re Horizon Organic Milk Plus DHA Omega-3 Mktg. & Sales Practices Litig., MDL No. 12-2324 (S.D.…
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ASA Censures Alcohol Ads Paired with Child-Friendly YouTube Videos
The U.K. Advertising Standards Authority (ASA) has upheld a complaint claiming that alcohol ads were shown during YouTube videos intended for children. According to the agency, a series of children’s nursery rhyme videos featured advertisements for liquors sold by Wm Morrison Supermarkets PLC (Morrisons) even though both the company and YouTube took action “to prevent alcohol…
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ASA Dismisses Complaint Against Ad Linking Beer Consumption to Cancer
The U.K. Advertising Standards Authority (ASA) has reportedly dismissed a complaint about a controversial National Health Service advertisement showing a tumor growing in the bottom of a beer glass with the tag line “the more often you drink, the more you increase your risk of developing cancer.” Promoted by the alcohol awareness charity Balance and shown in…
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UK Campaign Calls for Extended Junk-Food Ad Ban
A recent analysis conducted by University of Liverpool researchers and commissioned by the campaign group Action on Junk Food Marketing has suggested that children in the United Kingdom are “bombarded” with as many as 11 junk-food advertisements during one hour of prime-time, family-oriented TV. Noting that almost one out of four TV ads shown between…