Tag: advertising
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Court Decertifies Consumer Fraud Class in POM Wonderful MDL
A federal multidistrict litigation (MDL) court in California has granted POM Wonderful’s motion to decertify a class of claimants alleging that they were misled by health-benefit representations for the company’s pomegranate juice. In re POM Wonderful LLC Mktg. & Sales Practices Litig., MDL No. 2199 (C.D. Cal., order entered March 25, 2014). Details about the…
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NEPC Report Faults Policymakers for Failing to Curb School Marketing
The National Education Policy Center (NEPC) has published a March 2014 report titled Schoolhouse Commercialism Leaves Policymakers Behind, which claims that the education system and its policymakers continue “to grant corporate marketers ‘widespread access to students’… through mechanisms that range from delivering marketing messages through appropriated school space and property to a variety of other strategies.”…
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POM Wonderful Seeks Class Decertification in False Advertising MDL
According to a news source, counsel for POM Wonderful LLC has urged federal district court Judge Dean Pregerson to decertify the nationwide class action he certified in consolidated false advertising multidistrict litigation, arguing that the U.S. Supreme Court’s decision in Comcast v. Behrend and the plaintiffs’ failure to establish a valid damages model supported the…
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Saudi Arabia Adopts Energy Drink Regulations
Saudi Arabia authorities have reportedly prohibited the sale of energy drinks at all government, education, sports, and health facilities and outlawed all forms of advertising, including the sponsorship of any sporting, social or cultural events by energy drink companies. Expected to significantly affect what industry experts cite as one of the world’s top 10 markets…
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ASA Deems Lactose-Free Product Claims “Sufficiently Clear”
The U.K. Advertising Standards Authority (ASA) has ruled that an advertisement for a range of lactose-free products made “sufficiently clear that the Lactofree products were not suitable for dairy allergy sufferers but were suitable for those intolerant to lactose.” Responding to a complaint alleging that the ad failed to adequately differentiate between lactose intolerance and…
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Trader Joe’s Agrees to Settle “All Natural” False Ad Claims
A federal court in California has preliminarily approved a $3.375 million settlement of class-action claims that Trader Joe’s misled consumers throughout the United States by selling a number of food products with “All Natural” labels despite the presence of synthetic or artificial ingredients. Larsen v. Trader Joe’s Co., No. 11-5188 (N.D. Cal., order entered February 6,…
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Class Claims HPP-Treated Fruit Drinks Cannot Carry “Raw” Labeling
A California resident has filed a putative nationwide class action against Suja Life, LLC, alleging that the company, which advertises and labels its juice products as “raw” and “cold-pressed,” misleads consumers because it uses a high pressure processing (HPP) treatment that alters the nutrients and live enzymes that raw-product purchasers wish to consume. Heikkila v.…
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Ad Watchdog Censures “French Beer” Brewed in UK
The U.K. Advertising Standards Authority (ASA) has upheld two complaints alleging that Heineken UK Ltd.’s print and TV advertisements gave the impression that its Kronenbourg 1664 beer was brewed in France and made primarily from French hops, despite text disclaimers stating that the product was “Brewed in the UK.” According to the February 12, 2014,…