Tag: advertising
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TTB Updates Gluten Content Labeling Policy
The U.S. Department of the Treasury’s Alcohol and Tobacco Tax and Trade Bureau (TTB) has issued a revised interim policy on gluten content statements permitted in wine, distilled spirits and malt beverage labeling and advertising. TTB took the action after reviewing the U.S. Food and Drug Administration’s (FDA’s) final rule on the use of “gluten-free”…
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“Fiery Poet-Priest” Accidentally Used to Hawk Potato Crisps
A recent marketing promotion has drawn the attention of keen-eyed literary buffs after a University of Anglia lecturer tweeted that the stock photo of a stern-looking man used to sell Tyrrells Potato Crisps is actually a portrait of R.S. Thomas, a famous Welsh poet who died in 2000 and was known as “the fiery poet-priest.”…
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PHAI Staff Attorney Calls for States to Curtail Digital Food Marketing to Kids
In a Food and Drug Law Institute (FDLI) Update article titled “State Law Approaches to Curtail Digital Food Marketing Tactics Targeting Young Children,” Public Health Advocacy Institute (PHAI) staff attorney Cara Wilking describes the types of digital marketing to children younger than age 8 that should be proscribed because they are unable to identify it…
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Food and Beverage Marketing in Schools Target of New Study
A recent study examining national trends in school nutrition environments has reportedly concluded that “most U.S. elementary, middle and high school students attend schools where they are exposed to commercial efforts aimed at obtaining food or beverage sales or developing brand recognition and loyalty for future sales.” Yvonne Terry-McElrath, et al., “Commercialism in US Elementary…
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Food Activist Targets Gatorade Ad in New York AG Complaint
Food activist and blogger Nancy Huehnergarth has reportedly filed a complaint with the New York attorney general (AG) over a purportedly deceptive “viral advertising campaign” from 2013 featuring a mobile game that promoted Gatorade® as a performance enhancer while denigrating water as “the enemy of performance.” According to a news source, gamers using the app…
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Ad Watchdog Upholds Complaint Against Naked Juice Antioxidant Claims
The U.K. Advertising Standards Authority (ASA) has upheld a complaint alleging that PepsiCo International Ltd. t/a Naked Juice made antioxidant health claims on its website that were unauthorized by the EU Register of Nutrition and Health Claims for Foods (the EU Register). According to ASA, Naked Juice argued that health claim guidance issued by the…
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FTC Holds Workshop on Native Advertising in Digital Media
The Federal Trade Commission (FTC) recently hosted a workshop on digital native advertising as part its effort to ensure that “consumers can identify advertisements as advertising wherever they appear.” Titled “Blurred Lines: Advertising or Content?,” the workshop examined “the practice of blending advertisements with news, entertainment, and other content in digital media,” bringing together publishers,…
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ASA Finds “Prices May Vary” Language Misleading
The U.K. Advertising Standards Agency (ASA) has upheld a complaint claiming that a TV advertisement with a “prices may vary” disclaimer was misleading because the complainant was unable to purchase the product for the stated price. Created by Kentucky Fried Chicken (Great Britain) Ltd. (KFC), the commercial in question indicated that families could “save a…