Tag: advertising
-
Rudd Center/RWJF Examine Athletes’ Food Endorsements
Yale University’s Rudd Center for Food Policy and Obesity and the Robert Wood Johnson Foundation (RWJF) recently conducted a study concluding that “the majority of the food and beverage brands endorsed by professional athletes are for unhealthy products like sports beverages, soft drinks, and fast food.” Marie Bragg, et al., “Athlete Endorsements in Food Marketing,” Pediatrics,…
-
Lappé Discusses “Food MythBusters” with Mother Jones
“The food industry is spending almost $2 billion a year marketing directly to children and teens,” opines food industry critic Anne Lappé in an October 2, 2013, interview with Mother Jones that focuses on her latest project, Food MythBusters. Discussing a range of topics from genetically modified organ- isms to food marketing and farm labor…
-
D.C. Court Dismisses Humane Society Pork Checkoff Suit
A federal court in the District of Columbia has dismissed, for lack of standing, a lawsuit filed by the Humane Society of the United States and several other plaintiffs against the U.S. Department of Agriculture (USDA), challenging the secretary’s approval of the National Pork Board’s purchase of the slogan “Pork, The Other White Meat” from…
-
Court Narrows Misbranding Allegations Against Dole
A federal court in California has granted in part and denied in part the motion to dismiss filed by Dole Food Co. in a putative nationwide class action alleging that the company misbrands a number of its fruit products by making certain “all natural,” “fresh,” nutrient content, antioxidant, sugar-free, and health claims, as well as…
-
Fourth Circuit Rules Alcohol Ad Ban Unconstitutional As Applied
A divided Fourth Circuit Court of Appeals panel has determined that a Virginia Alcohol Beverage Control Board prohibition on alcohol advertisements in college newspapers, as applied, violates the First Amendment rights of two campus newspapers because the majority of the papers’ readers are age 21 or older, and thus the rule is “not appropriately tailored…
-
New York AG Announces Crackdown on Fake Online Reviews
New York Attorney General Eric Schneiderman recently announced that 19 companies have agreed to stop hiring search engine optimization (SEO) and marketing entities to write fake online reviews after an undercover investigation into digital “astroturfing” allegedly found that such practices violate “multiple state laws against false advertising.” According to a September 23, 2013, press release,…
-
Former CDC Director of Nutrition Urges Parents to Tackle Food Marketing to Children
William Dietz, the former director of the Division of Nutrition, Physical Activity and Obesity at the Centers for Disease Control and Prevention (CDC), has authored a September 2013 commentary in the journal Health Affairs, urging the “mobilization of parents as a political force to improve standards for food marketed to children.” William Dietz, “New Strategies…
-
Court Grants Final Approval to Class Settlement in Frosted Mini-Wheats Suit
A federal court in California has granted a motion for final settlement approval in a nationwide class action alleging that Kellogg Co. falsely advertised its Frosted Mini-Wheats cereal products as a food that could help improve children’s attentiveness by 20 percent. Dennis v. Kellogg Co., No. 09-1786 (S.D. Cal., order entered September 10, 2013). Details…