Tag: advertising
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Rudd Center Report Criticizes Cereal Marketing to Youth
The Yale Rudd Center for Food Policy & Obesity has published a study that criticizes cereal companies for allegedly promoting high-sugar products to children and portraying “unhealthy eating behaviors” in TV advertisements. Megan LoDolce, et al., “Sugar as Part of a Balanced Breakfast? What Cereal Advertisements Teach Children About Healthy Eating,” Journal of Health Communication, August…
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Study Claims Fast Food Companies Not Adhering to Child Marketing Pledges
A recent study funded by the Robert Wood Johnson Foundation has claimed that fast food TV advertisements directed at children have allegedly failed to abide by Children’s Advertising Review Unit and Children’s Food and Beverage Advertising Initiative recommendations that food products—as opposed to toys, movie tie-ins and brands—should be the focus of youth marketing messages.…
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Rudd Center/RWJF Target Youth-Focused Food and Beverage Marketing Expenditures
Yale University’s Rudd Center for Food Policy and Obesity and the Robert Wood Johnson Foundation’s (RWJF’s) Bridging the Gap research program recently published a study in the American Journal of Preventative Medicine concluding that the food and beverage industry “still spends the bulk of its money to promote unhealthy products” to children and teens. Lisa…
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Putative Class Claims Tortilla Chips Falsely Advertised as “All Natural”
A Florida resident has filed a putative statewide class action against Gruma Corp., alleging that the company falsely advertises its Mission® Restaurant Style Tortilla chip products as “all natural” when they contain genetically modified organisms (GMOs). Griffith v. Gruma Corp., No. 13-80791 (S.D. Fla., filed August 12, 2013). Alleging violations of the Florida Deceptive and…
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UK Watchdog Says ‘Zero-Calorie Pasta’ Ad Breaches Regulations
The U.K. Advertising Standards Agency (ASA) has ruled that pasta manufacturer NAH Foods, Ltd. cannot use a magazine ad for its “Slim Pasta” that features the heading “Zero Calorie Pasta?” and the subheading “UK & Ireland’s No.1 Best Selling Zero Calorie Pasta, Noodles & Rice” because tests of the product revealed that it actually contains…
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NYT Raises Concerns over Real Life and Online Tracking
A pair of recent articles in The New York Times has raised questions about the tracking and surveillance practices used by marketers to gather information about consumers shopping in stores and online. The first article, “Attention, Shoppers: Store is Tracking Your Cell,” discusses new technology that allows retailers “to track customers’ movements by following the…
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Putative Class Claims Boar’s Head Misrepresents Lower Sodium Claims
A New York resident has filed a putative class action against Boar’s Head Provisions Co., alleging that the company’s advertising and labeling representations—“47% lower sodium,” “42% lower sodium,” and “40% lower sodium”—for some of its deli meats, including turkey breast and ham, contain as much sodium as its regular deli meat products and a higher…
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ASA Upholds Complaint Claiming Beer Ad Condoned Alcohol Consumption at Football Stadium
The U.K. Advertising Standards Authority (ASA) has upheld two complaints alleging that a recent advertisement for Heineken beer “condoned or encouraged the consumption of alcohol in a football stadium within sight of the pitch, which was an illegal activity,” and “condoned or encouraged people to take glass bottles into a football stadium, which was not…