Tag: advertising
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Advertising Standards Board Upholds Two Complaints over Cereal Bar Commercials
The Obesity Policy Coalition (OPC) has announced that the Australian Advertising Standards Board (ASB) has upheld its complaints alleging that TV commercials for Kellogg Co.’s LCM® cereal bars violated the Responsible Children’s Marketing Initiative (RCMI). According to OPC, the two advertisements in question were directed primarily toward children but failed to promote “a healthy dietary…
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Rudd Center Study Targets Food and Beverage Ads on Children’s Websites
Yale University’s Rudd Center for Food Policy and Obesity has published a paper criticizing the use of food and beverage advertising on websites directed at children. A.E. Ustjanauskas, et al., “Food and beverage advertising on children’s web sites,” Pediatric Obesity, July 2013. Using data provided by comScore, researchers evaluated a total of 3.4 billion food…
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Australian Court Rules “Free to Roam” Chicken Producer Claims False
A federal court in Australia has determined that processors advertising their chickens as “free to roam” on packaging and in advertisements and publications were liable to mislead the public as to the nature and characteristics of the product. Australian Competition & Consumer Comm’n v. Turi Foods Pty. Ltd., (No. 4) [2013] FCA 665 (Fed. Ct.…
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Court Orders Partial Dismissal of False Ad Claims Against Food Companies
A federal court in California has dismissed in part and granted in part allegations in a second amended, putative class complaint filed against three food and beverage companies for alleged violations of state consumer fraud laws in the labeling claims on a plethora of products including chewing gum, juices, cookies, crackers, granola, stuffing, and cheese.…
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Advertising Standards Board Upholds Children’s Marketing Complaint Against Cereal Maker
The Obesity Policy Coalition (OPC) recently announced that the Australian Advertising Standards Board (ASB) has upheld its complaint alleging that a TV commercial for Kellogg Co.’s Coco Pops® cereal violated the Responsible Children’s Marketing Initiative (RCMI). According to ASB’s case report, the advertisement under review featured a bowl of Coco Pops® playing “Marco Polo” in…
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UK Alcohol Charity Calls for Advertising Restrictions
Alcohol Concern, a U.K. charity “working on alcohol issues,” has issued a report titled “Stick to the Facts” that claims “[a]dvertisers exploit weak rules to develop content that appeals to both adults and young people. Audience thresholds limiting the percentage of minors insufficiently shield those underage. Children and young people in the UK aged 10-15…
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Nickelodeon Responds to Request to Curb Food Marketing to Children
Nickelodeon and its parent company Viacom have purportedly declined to change their advertising policies after four senators penned a June 10, 2013, letter asking the network to further limit the food and beverage commercials shown during children’s TV programming. “As an entertainment company, Nickelodeon’s primary mission is to make the highest quality entertainment content in…
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AMA Votes to Define Obesity as Disease, Ban Energy Drink Marketing to Children and End SNAP Eligibility for Sugar-Sweetened Beverages
The American Medical Association (AMA) House of Delegates has formally adopted three new resolutions at its 2013 Annual Meeting in Chicago, Illinois, that aim to define obesity as a disease, prohibit the marketing of energy drinks to adolescents younger than age 18, and end the eligibility of sugar-sweetened beverages (SSBs) under the Supplemental Nutrition Assistance…