Tag: advertising
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POM Wonderful Seeks Review of FTC Order
POM Wonderful LLC has filed a petition seeking review in the D.C. Circuit Court of Appeals of a Federal Trade Commission (FTC) order requiring two randomized, controlled clinical trials before the company can make a claim that its pomegranate juice products treat, prevent or reduce the risk of heart disease, prostate cancer or erectile dysfunction.…
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Suffolk County Restricts Energy Drink Marketing to Children
The Legislature of Suffolk County, New York, has adopted new measures (1920-2012, 1085-2013 and 1086-2013) designed to curtail the marketing of energy drinks to minors within county limits. Introduced by William Spencer (D-Centerport), the three new laws will (i) prohibit companies from providing free energy drink samples and coupons to individuals younger than age 18;…
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Celebrity Endorsements Blamed for Kids’ “Junk” Food Choices
A University of Liverpool study contends that “celebrity endorsement of a food product encourages children to eat more of the endorsed product.” The study’s authors also assert that children were prompted to eat more of the endorsed product when they saw the TV celebrity in a different context. The study involved 181 children, ages 8…
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Rudd Center Seeks to Redefine “Child-Directed Advertising”
The Rudd Center for Food Policy & Obesity has published a study urging a broader definition of “child-directed” TV advertising than the one currently employed by the industry-backed Children’s Food and Beverage Advertising Initiative (CFBAI). Jennifer Harris, et al., “Redefining ‘Child-Direct Advertising’ to Reduce Unhealthy Television Food Advertising,” American Journal of Preventative Medicine, March 2013. According…
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IOM Issues Workshop Summary on Trends in Food and Beverage Marketing to Children
The Institute of Medicine (IOM) has issued a pre-publication summary of its workshop “New Challenges and Opportunities for Change in Food Marketing to Children and Youth.” Conducted by IOM’s Standing Committee on Childhood Obesity Prevention, the November 5, 2012, workshop featured “presentations and discussion on contemporary trends in marketing of foods and beverages to children…
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Public Health Researchers Advocate Food Marketing Regulations to Curb Obesity in Canada
A recent article published in the Journal of Public Policy has recommended “a national regulatory system prohibiting commercial marketing of foods and beverages to children” as part of an effort to curb rising obesity rates in Canada. Kim Raine, et al., “Restricting marketing to children: Consensus on policy interventions to address obesity,” Journal of Public…
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New Report Critical of Digital Food Marketing to Children
Yale University’s Rudd Center for Food Policy and Obesity and the Berkeley Media Studies Group have published a report criticizing top cereal manufacturers for allegedly targeting children with “sophisticated online marketing techniques.” Andrew Cheyne, et al., “Marketing Sugary Cereals to Children in the Digital Age: A Content Analysis of 17 Child-Targeted Websites,” Journal of Health Communication,…
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Researchers Examine Effect of Advergames on Children’s Food Intake
Researchers with the University of Amsterdam’s School of Communication Research and Radboud University’s Behavioral Science Institute have published a study examining the effect of advergames on children’s actual food intake. Frans Folkvord, et al., “The effect of playing advergames that promote energy-dense snacks or fruit on actual food intake among children,” American Journal of Clinical Nutrition,…