Tag: advertising
-
Outdoor Food Advertising Allegedly Linked to Obesity Risk
A recent study has reportedly identified “a relationship between the percentage of outdoor food advertising and overweight/obesity.” Lenard Lesser, “Outdoor advertising, obesity, and soda consumption: a cross-sectional study,” BMC Public Health, January 2013. Funded by the Robert Wood Johnson Foundation, the study relied on telephone survey data on adults aged 18 to 98 years “collected from…
-
UK Agency Upholds Complaint Targeting Weetabix App
The U.K. Advertising Standards Authority (ASA) has upheld a complaint lodged by the Family and Parenting Institute (FPI) against Weetabix Ltd.’s product-branded app, concluding that the “WeetaKid” game, which prompted players to scan QR codes during game-play, “was persuasive and negative, and could lead children to understand that if they did not eat Weetabix they were…
-
NAD Clears Promotions for Michelob ULTRA Light Cider®
According to a news source, the Council of Better Business Bureau’s National Advertising Division (NAD) has determined that Anheuser Busch promotions for Michelob ULTRA Light Cider® comply with Food and Drug Administration definitions and guidelines. The company apparently claims that the product has one-third fewer calories than its competitors, and the ad industry’s self-regulatory investigative…
-
General Mills Settles Yo-Plus Digestive Health Claims Suits
General Mills has agreed to establish an $8.5 million fund to settle claims that it falsely advertised its Yo-Plus yogurt as a product that helped naturally regulate “digestive health.” Johnson v. General Mills, Inc., No. 10-61 (C.D. Cal., stipulation of settlement filed February 4, 2013). If the court approves the agreement, purchasers throughout the United…
-
UK Agency Rules Cereal Ad Does Not Promote “Excessive Consumption”
The U.K. Advertising Standards Authority (ASA) has declined to uphold five complaints alleging that a TV commercial for Weetabix Ltd.’s Weetos breakfast cereal promoted “poor nutritional habits and an unhealthy lifestyle in children, because… it encouraged excessive consumption.” According to ASA, the ad in question showed a child eating Weetos for breakfast and later in…
-
Dutch Marketing for Functional Food Product Reveals Regulatory Shortcomings
Dutch social and political science professors have presented a case study on marketing a functional food in the European Union (EU) to demonstrate that nontextual marketing, which the European Food Safety Authority (EFSA) is apparently ill-equipped to regulate, plays a larger role in consumer purchasing decisions than textual product messages. Herman Lelieveldt and Cris Boonen,…
-
Organic Grocery Chain Bans Products with Cartoon Packaging
In an effort to combat marketing to children, a Washington, D.C.-based organic grocer has stopped stocking products whose packaging features cartoon characters from books, movies and TV programs. According to a MOM’s Organic Market news release, products such as Dora the Explorer frozen soybeans will be replaced with alternatives in cartoon-free packaging. “Marketing to children…
-
Lawsuits in Illinois and New Jersey Challenge Subway “Footlong” Claims
As consumers around the world have begun posting images online of their Subway “footlong” sandwiches with rulers showing that the restaurant’s offerings are actually 11 or 11.5 inches in length, several have taken their claims to court. Buren v. Doctor’s Assocs., Inc., No. 13 498 (N.D. Ill., filed January 22, 2013); Pendrak v. Subway Sandwich…