Tag: artificial sweetener
-
Sweetener Spat Provokes Recommendation to Discontinue “Natural” Ad Claims
The Council of Better Business Bureaus’ National Advertising Division (NAD), which serves as the investigative arm of the advertising industry’s voluntary self-regulation program, has recommended that Heartland Sweeteners cease making some claims about its Ideal® sweetener product. The recommendation apparently followed a complaint by Merisant Co., a Heartland competitor, that Ideal® is not “natural” or “more…
-
Study Finds No Link Between Artificial Sweeteners and Increased Cancer Risk
An Italian study has reportedly found that the consumption of artificial sweeteners, including saccharin and aspartame, does not increase the risk of developing gastric, pancreatic or endometrial cancers. Cristina Bosetti, et al., “Artificial Sweeteners and the Risk of Gastric, Pancreatic, and Endometrial Cancers in Italy,” Cancer Epidemiology Biomarkers & Prevention (August 1, 2009). Classifying participants as…
-
Interest Builds Surrounding Taste, Science Behind Stevia
New York University professor and public health nutrition author Marion Nestle wonders “Is Stevia really ‘natural?’” in her April 29, 2009, blog Food Politics. The sweetener, she writes, is isolated from the leaves of the stevia plant and therefore the Food and Drug Administration (FDA) lets companies assert that it is natural. “We can debate…
-
California Proposes Listing Aspartame as Prop. 65 Carcinogen
California EPA’s Office of Environmental Health Hazard Assessment (OEHHA) has published a notice seeking public comment on its latest proposal to add candidate chemicals to the state’s Proposition 65 (Prop. 65) list of chemicals known to the state to pose a cancer or reproductive health risk. Aspartame is among the 38 chemicals OEHHA is considering…
-
Settlement Reached in Splenda® Marketing Dispute
According to a news source, the lawsuit instituted by the Sugar Association to challenge the marketing of the artificial sweetener Splenda® as “made from sugar so it tastes like sugar” has been resolved through a confidential settlement agreement. The trade organization alleged that McNeil Nutritionals’ product promotion deliberately misinformed consumers who would be led to…