Tag: breakfast cereal
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Ninth Circuit Withdraws Opinion Upending Settlement of False-Advertising Claims Against Kellogg
The Ninth Circuit Court of Appeals has withdrawn its previous opinion reversing an order that approved the settlement of class claims against Kellogg Co., although it has reached the same conclusion in its new opinion. Dennis v. Kellogg Co., Nos. 11-55674, -55706 (9th Cir., decided September 4, 2012). Information about the withdrawn opinion is included…
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Ninth Circuit Nixes Settlement of Frosted Mini-Wheats® False Ad Claims
The Ninth Circuit Court of Appeals has found the proposed cy pres distribution inappropriate and unacceptably vague and the attorney’s fees unreasonable in a settlement of class claims that the Kellogg Co. violated consumer protection laws by advertising its Frosted Mini-Wheats® cereal as a product that was clinically shown to improve children’s attentiveness by nearly…
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Rudd Center Publishes Report on Cereal Marketing to Children
Yale University’s Rudd Center for Food Policy and Obesity has issued a report claiming that cereal companies “have improved the nutritional quality of most cereals marketed directly to children, but they have also increased advertising to children for many of their least nutritious products.” Titled Cereal F.A.C.T.S. Food Advertising to Children and Teens Score, the report…
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Margo Wootan & David Ludwig, “Sugary Cereal: Breakfast Candy or Obesity Cure?,” The Atlantic, April 24, 2012
“Ready-to-eat cereals are the fourth biggest source of added sugars in Americans’ diets, behind sugary drinks, desserts, and candy,” opine Center for Science in the Public Interest Director of Nutrition Policy Margo Wootan and New Balance Foundation Obesity Prevention Center Director David Ludwig in this article, disputing claims that children who eat sugary cereals for…
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UK Advertising Watchdog Censures Kellogg’s for Sugar Claims
The U.K.’s Advertising Standards Authority (ASA) has censured Kellogg Marketing and Sales Co. (UK), Ltd. for falsely claiming on its website, in relation to promotions for children’s breakfast cereals, that “A panel of world health experts recently reviewed all the scientific evidence and concluded that a high sugar intake is not related to obesity, or…
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Court Stays Illinois Trans Fat Litigation Against Quaker Oats
A federal magistrate judge in Illinois has stayed a putative class action, the fourth of five brought against The Quaker Oats Co., alleging that the company deceives consumers by representing that its granola and oatmeal products are “heart healthy,” “wholesome,” and a “smart choice made easy,” when they actually contain trans fat. Askin v. The…
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EWG Report Criticizes Sugar Content of Children’s Cereals
The Environmental Working Group (EWG) has issued a December 2011 report claiming that many popular cereal brands marketed to children contain “just as much sugar as a dessert—or more.” After reviewing 84 popular brands, the report’s authors alleged that three out of four cereals failed “to meet the federal government’s proposed voluntary guidelines for food…
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Lawsuit Claims Kix Cereal Isn’t “All Natural”
Contending that the genetically modified (GM) corn in General Mills’ Kix Crispy Corn Puffs® and Honey Kix Crispy Corn Puffs® cereals renders their “All Natural Corn” representations false and misleading, a California resident has filed a putative class action against the company in state court. Lewis v. General Mills, Inc., No. BC472451 (Cal. Super. Ct.,…