Tag: breakfast cereal
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Cornucopia Institute Claims “Natural” Is Often Meaningless Marketing Hype
The Cornucopia Institute has published a report titled “Cereal Crimes: How ‘Natural’ Claims Deceive Consumers and Undermine the Organic Label—A Look Down the Cereal and Granola Aisle.” Noting that, with one exception, no government agency has defined what the term “natural” means on food packages, the organization explains how companies that make cereal products exploit…
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Greek Yogurt Company Challenges Denial of Trademark Registration
Fage Dairy Processing Industry, S.A. has filed a lawsuit seeking to overturn the Trademark Trial and Appeal Board’s refusal to register the yogurt maker’s “Fage Total” trademark and a declaration that its use of the mark does not infringe any claimed right of General Mills, which makes Total® breakfast cereals. Fage Dairy Processing Indus., S.A. v.…
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Rudd Center Study Suggests FOP Cereal Box Claims Are Misleading
Yale University’s Rudd Center for Food Policy & Obesity has published a study claiming that parents misinterpret nutrition-related health claims used on children’s cereal boxes. Jennifer L. Harris, et al., “Nutrition related claims on children’s cereals: what do they mean to parents and do they influence willingness to buy?,” Public Health Nutrition, August 2, 2011. Researchers…
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False Advertising Case Against Cereal Maker Dismissed with Leave to Amend
A federal court in California has reportedly dismissed without prejudice putative class claims filed against General Mills Inc. alleging that the company falsely conveyed to consumers that its Total Blueberry Pomegranate® cereal product contained real fruit. Dvora v. Gen. Mills Inc., No. 11-1074 (C.D. Cal., dismissed May 16, 2011). According to a news source, the…
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Federal Court Rejects Challenge to Cy Pres Distribution in Frosted Mini-Wheats® Suit
A federal court in California recently granted a motion for final approval of a class action settlement in litigation involving allegations that Kellogg Co. fraudulently claimed that its Frosted Mini-Wheats® cereal “was clinically shown to improve children’s attentiveness by nearly 20%.” Dennis v. Kellogg Co., No. 09-01786 (S.D. Cal., decided April 5, 2011). Additional information…
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Cereal Maker Sues Canadian Packaging Company for Defective Liners
Kellogg Co. has filed a lawsuit in a Michigan federal court against the Canadian packaging company that supplied allegedly defective liners with “offensive characteristics” (taste and odor) that purportedly caused nausea and diarrhea in some Kellogg cereal consumers and forced a “costly nationwide recall” of four company products. Kellogg Co. v. FPC Flexible Packaging Corp.,…
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Cornucopia Institute Complaint Targets Cereal’s “All Natural” Claims
The Cornucopia Institute, a consumer watchdog and proponent of “family-scale farming,” has reportedly filed a complaint with the Federal Trade Commission (FTC), alleging that an Oregon-based cereal maker is misleading consumers with its “all natural” product claims. According to the institute, Hearthside Food Solutions, which makes Peace Cereal, labels its products as “natural” and then…
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Cornucopia Institute Complaint Targets Cereal’s “All Natural” Claims
The Cornucopia Institute, a consumer watchdog and proponent of “family-scale farming,” has reportedly filed a complaint with the Federal Trade Commission (FTC), alleging that an Oregon-based cereal maker is misleading consumers with its “all natural” product claims. According to the institute, Hearthside Food Solutions, which makes Peace Cereal, labels its products as “natural” and then…