Tag: natural
-
Putative Class Disputes King Arthur’s “All Natural” Product Claims
Seeking to certify a nationwide class of consumers, a California resident has filed consumer fraud claims against a company that makes numerous breakfast-, dessert- and bread-mix products promoted as “All Natural,” while containing purported synthetic ingredients, such as ascorbic acid, disodium phosphate, potassium carbonate, and sodium acid pyrophosphate. Larsen v. King Arthur Flour Co., Inc.,…
-
Lawsuit Claims Kix Cereal Isn’t “All Natural”
Contending that the genetically modified (GM) corn in General Mills’ Kix Crispy Corn Puffs® and Honey Kix Crispy Corn Puffs® cereals renders their “All Natural Corn” representations false and misleading, a California resident has filed a putative class action against the company in state court. Lewis v. General Mills, Inc., No. BC472451 (Cal. Super. Ct.,…
-
Putative Class Alleges Trader Joe’s “All Natural” Products Contain Artificial Ingredients
California residents have filed a putative class action in a federal court against grocery chain Trader Joe’s Co., alleging that a number of its “All Natural” products contain synthetic or artificial ingredients and thus are mislabeled and falsely advertised. Larsen v. Trader Joe’s Co., No. 11-5188 (N.D. Cal., filed October 24, 2011). According to the…
-
“All Natural” Lawsuits Proliferate, But Recovery Could Be Elusive
According to legal commentators, including Shook, Hardy & Bacon Agribusiness & Food Safety Practice Co-Chair Madeleine McDonough, while the floodgates have opened on litigation against food and beverage makers accusing them of misleading consumers with “All Natural” labels, proving that each plaintiff relied on the representation to purchase a given product may ultimately doom this…
-
Cornucopia Institute Claims “Natural” Is Often Meaningless Marketing Hype
The Cornucopia Institute has published a report titled “Cereal Crimes: How ‘Natural’ Claims Deceive Consumers and Undermine the Organic Label—A Look Down the Cereal and Granola Aisle.” Noting that, with one exception, no government agency has defined what the term “natural” means on food packages, the organization explains how companies that make cereal products exploit…
-
JPML Consolidates Wesson Oil Actions Before Multidistrict Litigation Court
The U.S. Judicial Panel on Multidistrict Litigation (JPML) has consolidated six actions questioning the “100% Natural” claims for Wesson oil products before a multidistrict litigation (MDL) court in California. In re: Wesson Oil Mktg. & Sales Practices Litig., MDL No. 2291 (JPML, transfer order filed October 13, 2011). The defendant requested the transfer, and while…
-
Biscotti Maker Targeted in “All Natural” Lawsuit
California residents have filed a putative class action against Nonni’s Foods, LLC, alleging that the company falsely represents its “All Natural” biscotti products by failing to disclose that ingredients, such as cocoa processed with alkali, glycerin, monocalcium phosphate, and diglycerides, are synthetic. Larsen v. Nonni’s Foods, LLC, No. 11-4758 (N.D. Cal., filed September 23, 2011).…
-
Texan Claims Naked Juice Is Not All Juice and Contains GMOs and Unnatural Ingredients
A Texas resident has filed a putative nationwide class action against the Naked Juice Co., alleging that its “100% Juice,” “100% Fruit,” “All Natural,” and “non-GMO” beverage products are falsely labeled because they contain synthetic and genetically modified (GM) ingredients. Sandys v. Naked Juice Co., No. 11-8007 (C.D. Cal., filed September 27, 2011). The complaint claims…