Tag: natural
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New Lawsuit Claims Bear Naked Foods Not “100% Pure and Natural”
California residents have filed a putative class action in federal court against a company that promotes its granola, cookie and trail mix products as “100% Pure and Natural,” despite making them with some purportedly synthetic ingredients. Thurston v. Bear Naked, Inc., No. 11-4678 (N.D. Cal., filed September 21, 2011). Seeking to represent a nationwide class of…
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Ashby Jones, “Is Your Dinner ‘All Natural’?,” The Wall Street Journal, September 20, 2011
WSJ Reporter Ashby Jones provides an overview of the recent spate of lawsuits challenging food makers’ claims that their products are “All Natural” or “100% Natural.” Without an official Food and Drug Administration (FDA) definition of the term, determining whether such product claims constitute fraud can be difficult, according to lawyers such as Center for…
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Balance Bar “All Natural” Claims Targeted in Consumer Fraud Lawsuit
Seeking to represent a nationwide class of consumers, a California resident has filed a consumer fraud class action against the Balance Bar Co., challenging its “All Natural” claims in light of product ingredients such as ascorbic acid, cocoa (processed with alkali), glycerine, sodium citrate, and xanthan gum. Sethavanish v. Balance Bar Co., No. 11-4547 (N.D.…
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Consumer Claims Skinnygirl™ Margarita Is Not “All Natural” as Advertised
A putative class action has been filed in a federal court in California against Beam Global Spirits & Wine, Inc., alleging that the company’s Skinnygirl™ Margarita beverage, purportedly created by a natural foods chef, contains sodium benzoate and other preservatives and should not be advertised and sold as a “natural” product. Bonar v. Beam Global…
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Anti-Tobacco Law Professor Predicts Opening of Food Litigation Floodgates
George Washington University Law School Professor John Banzhaf, who teaches “public interest” law, has issued a press release discussing recent class action claims against ConAgra over its “All Natural” cooking oil representations. According to Banzhaf, such litigation could be in the vanguard of many similar lawsuits against food companies that would be targeted by “both…
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Putative Class Alleges Kashi “Natural” Products Have Mostly Unnatural Ingredients
A Texas resident has filed a putative class action against the Kashi Co. and its parent, the Kellogg Co., in a California federal court, alleging that the company falsely labels and markets its products as “all natural” when they actually contain processed and synthetic ingredients, some of which are not generally recognized as safe by…
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False Advertising Claims Against Arizona Beverage Dismissed in Part in California; Class Cert. Denied in New Jersey
A federal court in California has granted in part the motion to dismiss filed by Arizona Beverages USA LLC, in a putative class action alleging the violation of consumer fraud and false advertising laws due to company representations that its products are “Natural,” “All Natural” and “100% Natural.” Ries v. Arizona Beverages USA LLC, No. 10-01139 (N.D.…
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Recently Filed Lawsuits: Death in a Chocolate Factory, Demand for Documents in NYC “Man Drinking Fat” Ads, New Claims That Wesson Oil Is Not “100% Natural”
The parents of a 29-year-old who died after he fell into a vat of chocolate have filed a wrongful death action in a Pennsylvania state court against the company that owned the plant where he worked and a number of other defendants involved in manufacturing the allegedly faulty equipment that purportedly led to the accident.…