Tag: natural
-
Court Asks FDA to Decide Whether HFCS Is “Natural”
A federal court in New Jersey has reportedly stayed for six months consumer fraud litigation against the company that makes Arizona Iced Tea® beverages and has asked the Food and Drug Administration (FDA) to determine whether high-fructose corn syrup (HFCS) qualifies as a “natural” ingredient. Coyle v. Hornell Brewing Co., No. 08-2797 (D.N.J., stay order…
-
Sweetener Spat Provokes Recommendation to Discontinue “Natural” Ad Claims
The Council of Better Business Bureaus’ National Advertising Division (NAD), which serves as the investigative arm of the advertising industry’s voluntary self-regulation program, has recommended that Heartland Sweeteners cease making some claims about its Ideal® sweetener product. The recommendation apparently followed a complaint by Merisant Co., a Heartland competitor, that Ideal® is not “natural” or “more…
-
Lawsuit Challenging “100% Natural” Claims for Granola Bars Dismissed
A federal court in California has dismissed without prejudice putative class claims that Nature Valley granola bars were fraudulently promoted as “100% Natural” while containing purportedly non-natural ingredients such as high-fructose corn syrup (HFCS). Wright v. General Mills, Inc., No. 08-1532 (S.D. Cal., decided September 30, 2009). The court refused to dismiss the claims as preempted…
-
Consumers Confused About “Natural” and “Organic” Food Labels
According to a recent Orlando Sentinel article, consumers do not understand the difference between food products labeled as “natural,” which, for the most part, is an unregulated term, and those labeled “organic,” which carries extensive government regulation and requires certification. Some food producers are apparently taking advantage of consumers’ mistaken belief that “natural” is a…
-
FSIS Seeking Comments on Use of “Natural” Claim for Meat and Poultry
The U.S. Department of Agriculture’s Food Safety and Inspection Service (FSIS) has issued an advanced notice of proposed rulemaking (ANPR) to solicit public feedback on the conditions under which the agency should permit “natural” labeling claims for meat and poultry. The current FSIS standard states that minimally processed meat and poultry products can use the “natural”…
-
Challenge to “Natural” HFCS Beverage Claims Not Preempted by Federal Law
The Third Circuit Court of Appeals has determined that federal food labeling law does not preempt the state law-based claims filed by a consumer who challenged Snapple’s designation of beverages containing high fructose corn syrup (HFCS) as “natural.” Holk v. Snapple Beverage Corp., No. 08-3060 (3d Cir., decided August 12, 2009). The appeals court reversed…
-
California Consumer Alleges “All Natural” HFCS Beverage Claims Are Misleading
A putative class action filed in a California federal court against Snapple Beverage Corp. alleges that the company misleads consumers by labeling as “All Natural” products containing high fructose corn syrup (HFCS) and using the names of fruits for some products that “do not contain any significant amount of the fruit listed in the product’s…
-
Federal Court Allows “Natural” Suit to Proceed Against Arizona Beverage
A federal court in California has denied a motion to dismiss putative class claims that Arizona Beverage Co. deceptively labels its products as “100% Natural,” “All Natural,” or “Natural,” despite using high-fructose corn syrup as an ingredient. Hitt v. Arizona Beverage Co., LLC, No. 08-809 (S.D. Cal., order entered February 4, 2009). The complaint also alleges…