Tag: UK
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Ad Watchdog Censures “French Beer” Brewed in UK
The U.K. Advertising Standards Authority (ASA) has upheld two complaints alleging that Heineken UK Ltd.’s print and TV advertisements gave the impression that its Kronenbourg 1664 beer was brewed in France and made primarily from French hops, despite text disclaimers stating that the product was “Brewed in the UK.” According to the February 12, 2014,…
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Report Says UK Obesity Crisis Was Underestimated
A recent report issued by the U.K.’s National Obesity Forum suggests that a 2007 prediction that 50 percent of the British population would be obese by 2050 significantly underestimated the scale of the country’s obesity crisis. Titled “State of the Nation’s Waistline,” the report notes that “it is entirely reasonable to conclude that the determinations…
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New UK Campaign Asserts That “Sugar Is the New Tobacco”
A group of international health experts has launched a new campaign intended to reduce the amount of sugar in processed foods and beverages sold in the United Kingdom (U.K.). Modeled after the Consensus Action on Salt and Health and chaired by Queen Mary University of London Professor of Cardiovascular Medicine Graham MacGregor, Action on Sugar…
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FSA-Commissioned Study Examines Aspartame’s Alleged Health Effects
The U.K. Committee on Toxicity of Chemicals in Food, Consumer Products and the Environment (COT) has released a December 2013 position paper on the purported health effects of aspartame, which is currently being reviewed by the European Food Safety Authority as part of its re-evaluation of all food additives. Commissioned by the U.K. Food Standards…
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ASA Finds “Prices May Vary” Language Misleading
The U.K. Advertising Standards Agency (ASA) has upheld a complaint claiming that a TV advertisement with a “prices may vary” disclaimer was misleading because the complainant was unable to purchase the product for the stated price. Created by Kentucky Fried Chicken (Great Britain) Ltd. (KFC), the commercial in question indicated that families could “save a…
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Drastic Measures Proposed to Combat Childhood Obesity in Britain
In response to evidence that British children appear to be getting fatter, the Academy of Medical Royal Colleges in London has reportedly recommended imposing a 20 percent tax on sugary soft drinks for one year as an experiment to see whether it reduces consumption by kids. The group has also called for a ban on TV ads…
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UK Issues Warning About Fake Manuka Honey
The U.K. Food Standards Agency has reportedly issued a nationwide warning about misleading and illegal claims for manuka honey, a product derived from the manuka tree in southeastern Australia and New Zealand and endorsed by many celebrities who claim that it contains unique anti-bacterial and medicinal properties. According to news sources, manuka honey commands prices…
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UK Watchdog Says ‘Zero-Calorie Pasta’ Ad Breaches Regulations
The U.K. Advertising Standards Agency (ASA) has ruled that pasta manufacturer NAH Foods, Ltd. cannot use a magazine ad for its “Slim Pasta” that features the heading “Zero Calorie Pasta?” and the subheading “UK & Ireland’s No.1 Best Selling Zero Calorie Pasta, Noodles & Rice” because tests of the product revealed that it actually contains…